A/B Testing in React: Building Data-Driven User Interfaces

Speaker: Isabela Moreira

Abstract: Building a good UI is hard. Building a good UI that will delight your users is even harder. By incorporating A/B testing into your UI, you can stop guessing what your users love and start making data-driven UI decisions!

Speaker Bio: Isabela is a software engineer at Microsoft, originally from Florida. She graduated with a degree in computer science in 2016 and is currently working towards her Master's in Human Computer Interaction. She loves building beautiful and usable UI and believes the only way to achieve that is to listen to your users!

Schedule: Doors open at 6:00 pm. Food arrives around 6:05. Presentation starts at 6:30.

Other: As always, the meetup is completely free. Thanks to Adobe for sponsoring the group, the meeting location, and providing drinks. TEK Systems will be providing pizza.