Designing for Behavior Change (w/ Dustin DiTommaso), part of Seattle Design Fest

Is designing something that drives people toward a specific behavior manipulative, or is it a valid approach to design? This is a concept called “designing for behavior change”, and it refers to designing experiences that intentionally promote a desired behavior from the people engaging with the design.

Join IxDA Seattle (https://ixdaseattle.org/), as part the Seattle Design Festival (https://designinpublic.org/), as we explore concepts important to designing for behavior change and explore ethical considerations of these approaches.

This event features Dustin DiTommaso (https://www.linkedin.com/in/du5tb1n/), Senior Vice President (Behavior Change Design) at Mad*Pow and Adjunct Professor of Behavior Change Design at RISD!

In this program, you’ll learn about the psychological concepts used in behavior change design. We’ll also address ethical considerations relating to incorporating behavior change design into products, the importance of consent, the acknowledgment of biases, and the avoidance of dark patterns. You will leave with a better understanding of what’s necessary for creating effective and responsible behavior change with design.

With a focus on current events, this event will also highlight the relevance of behavior change design during the current pandemic and other ongoing crises. While this event will primarily focus on the fields of interaction design, user experience design, and product design, there are many great examples of designing for behavior change in the physical world, and this is a multi-disciplinary approach.

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Visit designinpublic.org for the full line-up of multi-design discipline events happening August 15-23, all exploring the theme of "About Time"

Live captioning will be available for this event, and a recording will be available following the event. All attendees agree to abide by the IxDA Code of Conduct (https://ixda.org/code-of-conduct/).