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UX Strategy and Why it Matters, w/ Jaime Levy

  • Jul 14, 2016 · 7:15 PM

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. In this companion talk to her recently-released book (UX Strategy, published by O'Reilly Media), Jaime Levy will introduce lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, you can benefit from these strategies and use them in your work right away. 

The talk will be followed by a Q&A with Jaime.

Jaime will also be selling/autographing copies of her book UX Strategy after the talk at her ​author's discounted price of $20 (note the $35 cover price), so​​ please ​either ​bring cash or you can paypal her at the event. She also will have special giveaways for anybody who has read the book and left an honest review on Amazon, and two books will be given away at the event!

You can read an excerpt of UX Strategy on the blog UX Matters.


7:10 | Doors open

7:10 - 7:40 | food & drink & spontaneous conversation/networking

7:40 - 8:40 | speaker & questions

8:40 - 9:00 | book sales & more networking

9:00 | clean up!


Jaime Levy is an author, college professor and User Experience strategist based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was published last year by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia and LinkedIn.

Join or login to comment.

  • Ron F.

    The comment "the only difference between UI and UX is an f 'in letter" was quite memorable. Very informative presentation.

    2 · July 15

  • Deana J.

    Great event! Thanks for organizing and bringing in such a high-caliber speaker!

    1 · July 15

  • Rishad

    That was pretty amazing - thanks, IxDA and Jaime.

    July 15

  • Emiliia

    Thank you for the awesome event!

    2 · July 14

  • Hanna M.

    personable, practical and thoughtful

    July 14

  • Amanda M.

    Also working late. My ticket is up for grabs.

    July 14

  • Veronika N.

    Working late, not going to make it unfortunately. Hopefully this gives someone else a chance to go!

    July 14

  • Bill M.

    I'm unable to make it, too. Miracle somebody in :-)

    1 · July 14

  • Brian O.

    Is there a waitlist? Looks like I just missed the last spot. Thanks! -Brian

    2 · July 6

    • Jim S.

      @Ann, I'd love to get that spot if available.

      1 · July 13

    • Kevin L.

      I actually can't make it afterall! Please give that ticket to someone else. Thanks anyway!

      July 14

  • Ken

    Unfortunately, due to a family illness I'll also not be attending. One more spot avail!

    July 14

  • Emiliia

    Would love to get a spot as well, thank you!

    July 14

  • Heidi

    I bought two tickets but now, sadly, can't attend. Anyone want them?

    July 13

  • Jennifer R.

    Would love to take someone's ticket if they can't go.

    July 14

  • Rishad

    Hey there. I'm trying to pay, but my Paypal payment isn't going through because of problems with Paypal Singapore (long story - they don't support payments to not-for-profits - go figure!).
    Is there another way I can pay for this? I really want to be there!

    June 29

  • Christina D.

    I think the address is supposed to be 477 Yale (not 447)?

    1 · June 24

    • Delaney C.

      You are absolutely right -- good catch! It's fixed now. :)

      June 24

  • Josh P.

    Doh. Can't attend because of my BBQ class. Jaime's book is a great read though. So go see her!

    1 · June 24

Your organizer's refund policy for UX Strategy and Why it Matters, w/ Jaime Levy

Refunds are not offered for this Meetup.

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