UX Strategy and Why it Matters, w/ Jaime Levy

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. In this companion talk to her recently-released book (UX Strategy, published by O'Reilly Media), Jaime Levy will introduce lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, you can benefit from these strategies and use them in your work right away.

The talk will be followed by a Q&A with Jaime.

Jaime will also be selling/autographing copies of her book UX Strategy after the talk at her ​author's discounted price of $20 (note the $35 cover price), so​​ please ​either ​bring cash or you can paypal her at the event. She also will have special giveaways for anybody who has read the book and left an honest review on Amazon, and two books will be given away at the event!

You can read an excerpt of UX Strategy on the blog UX Matters (http://www.uxmatters.com/mt/archives/2015/12/ux-strategy-how-to-devise-innovative-digital-products-that-people-want.php).

SCHEDULE

7:10 | Doors open

7:10 - 7:40 | food & drink & spontaneous conversation/networking

7:40 - 8:40 | speaker & questions

8:40 - 9:00 | book sales & more networking

9:00 | clean up!

ABOUT THE SPEAKER

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Jaime Levy is an author, college professor and User Experience strategist based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" (http://amzn.to/1QMwny5) was published last year by O'Reilly Media. Jaime heads a consultancy called JLR Interactive (http://jlrinteractive.com/) that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course (http://classes.usc.edu/term-20161/course/inf-556/) in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia (https://en.wikipedia.org/wiki/Jaime_Levy) and LinkedIn (https://www.linkedin.com/in/jaimerlevy).