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July Meetup: Search Engine Optimization Success with WordPress

The main presentation on July 7 will be SEO Success with WordPress: How to Use a Few Great Plugins and Tools to Make Money with Your WordPress Site - by one of our organizers, Mark McLaren of Seattle search marketing firm McBuzz Communications.

Here's Mark's summary:

The presentation will be about 40 minutes with 5 minutes for questions at the end. We will also do a follow-up Q&A in the devsigners' group following the break. Newbies and devs are welcome to attend. I'll also show how to install the required plugins and tools during the Q&A instead of during the main presentation.

Some background
Justin Briggs gave a great presentation on SEO at the recent WordCamp Seattle. He noted that WordPress does lots of good SEO stuff right out of the box. Combine this with the list of SEO techniques Justin offered in his talk and you are on your way towards practical SEO for WordPress.

Once you apply SEO techniques, you need to use some basic tools to find out if the work you did actually paid off. My presentation will show you how to set up and use those basic tools so you can clearly see the connection between optimizing your site and getting the results you need to achieve success for your business.

Specifically, you'll be able to use the All In One SEO Pack plugin and the information you get from Google Analytics, Webmaster Tools and the Gravity Forms SEO Add-on to follow a process of continuous optimization that will actually make you money, not just put you at the top of search rankings.

In the main presentation we'll cover the following:

1. How to choose good keywords and improve the content you already have
2. Where to put keywords (and how to come up with great ideas for new content)
3. How to check Google Analytics, Webmaster Tools and  Gravity Forms for feedback about keywords and traffic on your website
4. How to refine content on your website using keywords that produce the best results

In the Q&A with the devsigners and newbies following the break, I will show how to install the following plugins and tools you'll need.

1. Install All In One SEO Pack plugin
2. Install Google Analytics plugin by Yoast
3. Setup a Webmaster Tools account
4. Install Gravity Forms
5. Install SEO Add-on for Gravity Forms
6. Install Rank Checker add-on for Firefox

We'll see you there!

SCHEDULE

  • 6-6:30 Check-In & Show off your name sticker with pride!
  • 6:30 WordPress News & WordCamp Updates
  • 6:40 Presentation: SEO Success with WordPress (Followed by Q&A)
  • 7:25 Networking (Drinks & Snacks Provided)
  • 7:50 Split Groups & Workshops
  • 8:30 Closing Remarks: Updates, FeedBack, Thank You's & Give-aways

THANKS TO...

Chris DeVore of Founders' Coop & TechStars Seattle!

If you would like to give a presentation on a WordPress topic, that would be great. Just let the organizers know.

Join the group and RSVP for our next meeting! We would love to have your input and participation.

Free of charge and full of passionate WordPress users, you're guaranteed to walk away inspired and hungry for more. For many, this will serve as a great forum to network with other Seattle WP users and get your questions answered. For others, this is your chance to discover the growing WordPress community of Seattle.

We look forward to seeing you at TechStars! Oh...and YES, THERE'S WIFI!

Join or login to comment.

  • A former member
    A former member

    The presenter was focused and answered questions while keeping the group moving forward. I liked the approach to tell us what the tools do for us and then revisit the technical aspects after the initial presentation. It was informative and I've begun using the tools demonstrated. Thank you for your time McBuzz!

    July 14, 2011

  • Mignonne M.

    I'd hoped it would focus more on SEO specific to WordPress sites, not so much on Google Analytics (which I think many people were already familiar with)

    July 9, 2011

  • A former member
    A former member

    Another excellent presentation this month. Thank you for putting together such a well run and organized meetup - it is very much appreciated!

    July 8, 2011

  • A former member
    A former member

    Mark did an excellent job in presenting this very difficult topic. I learned what it takes to truly make a site get noticed, including ranking high in search engine organics.

    July 8, 2011

  • Jeremy G.

    The presentation was full of good, practical information and action steps to implement it. I also met some great people involved in the Seattle web industry.

    July 8, 2011

  • A former member
    A former member

    Very interesting & informative. Lots of great folks to meet and get to know. I'll be back :)

    July 8, 2011

  • A former member
    A former member

    Mark was great. He gave a lot of great and actionable information. I liked the informal format of the meetup, and overall it was well organized. Slight bummer that nametags weren't available.

    July 8, 2011

  • Bob D.

    Hey everyone, you got to come and listen to Mark - he knows his SEO!

    June 23, 2011

  • Mark M.

    The topic for next month's meetup main presentation will be "Search Engine Optimization Success with WordPress: How to Use a Few Great Plugins and Tools to Make Money with Your WordPress Site" given by yours truly. I will post an outline later today. We also need to confirm that TechStars is available on Thurs July 7. If not we might be able to hold the meetup at StartPad. I'll have an update soon.

    If group members have suggestions for August, Sept and October presenters, please let us know!

    June 17, 2011

  • Bob D.

    Perfect!

    June 11, 2011

  • Mark M.

    Great idea, Bob. The All in One SEO Pack plugin is one of the most popular plugins for WordPress. It would be great for beginners to learn about it. I will make an effort to keep the presentation at an introductory level. That's all you really need to get some significant SEO benefits out of it.

    June 11, 2011

  • Bob D.

    Hey Mark, great subject! Thinking some of the WP101 people might also find this interesting, and also regarding the general discussion on SEO. What?s your thoughts, basic enough for beginners. If so maybe we can let them know to join this discussion if interested, and I can always still do a WP101 Q&A if some still want that?.

    June 11, 2011

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