SEO meets Semantic Web

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This meetup will comprise of 2 speakers. One of the speakers comes from a primarily SEO background, namely, Bill Slawski, and the other from a semantic web background. Namely, Eric Franzon.

How do these 2 disciplines intersect at this point in time? Join us at this meetup to find out and learn more about it:

Agenda:

6:30 - 7:00 p.m: Networking

7:00 - 7:30 Eric Franzon

7:30 - 8:00 Bill Slawski

8:00 - 9:00 Questions, chat, more networking!

About the speakers (and abstract for the talks)

Bill Slawski

Director of Search Marketing for Go Fish Digital, Started working in web promotion and SEO in the mid 90s, Reads and analyzes search-related patents at his blog, SEO by the Sea to learn about the approaches search engines may take to indexing content on the Web and the assumptions they may make about searchers, search, and the Web

Semantic SEO

A look at the direction Google is following in extracting Data from web pages, from tables, and from Schema markup to display direct answers and richer search results and improve the experience of searchers.

Eric Franzon

Eric Franzon is Managing Partner of Semantic Fuse. He is an expert in Semanticand Linked Data Technologies (the basis of Facebook's Open Graph Protocol, schema.org, and structured markup), having worked with these technologies since 2004. He served as President and Editor in Chief of SemanticWeb.com and program chair of the Semantic Technology & Business Conference Series(#SemTechBiz). Eric works with companies on SEO, marketing,communications, web development, strategic partnerships, and business process management. Previously, Eric was VP of Wilshire Conferences (nowDATAVERSITY.net) and Semantic Universe, where he worked to raise awareness and explain the usage of Semantic Web Technologies and LinkedData in business and consumer settings. Eric is frequently called on as a consultant, coach, and trainer around complex technical topics. He has been an advisory committee representative with the World Wide Web Consortium and served as an advisor to Chris Shipley's Guidewire Labs, and the University of Montana Computer Science Department. A lifelong learner and educator, Eric has also taught improvisational comedy, early childhood education, and blues harmonica.

Semantic Web -- a roadmap for SEO today and tomorrow

Schema.org didn't just appear out of thin air in 2011. It was built upon a foundation of web standards and technologies that have been in development for decades. In this presentation, Eric Franzon, Managing Partner of SemanticFuse will provide an introduction to Semantic Web standards such as RDF and SPARQL and we will explore who's using them today and why (hint: it involves money). We will also take a look at how Semantic Web, Linked Data, and schema.org are related.