Networking lunch meeting for meetup members - post GS1 e-commerce training workshop,
Location: TBD the workshop, but Near the training session
The e-commerce Training Workshop itself will illustrate how you can:
- Grow your business
- Reduce your costs
- Deliver a better search experience to your customers/clients
- Improve and enrich your product information across all channels
- Optimize inventory visibility and fulfillment
- Provide smarter analytics to improve relevant user engagement and insights
- Sell safer products and gain consumer trust
- Make your ads richer and easier for users to find
All by leveraging and understanding GS1 standards (and how they are used online). For those of you who have not previously heard of the organization, here are some interesting facts:
GS1 is the organization behind the GTIN or Global Trade Item Number (better known in the U.S. as a UPC), and responsible for creating, encoding and issuing/licensing the number behind the barcode.
- GS1 has 110+ Member Organizations around the world, which support deployments in 150 countries
- More than 2 million companies globally utilize GS1 standards
- More that 5 billion GS1 barcodes are scanned globally per day ( https://goo.gl/NKhZDB) . That is/was more than the total number of Google searches per day up to 2015 and 2016. As per the numbers in this article , https://goo.gl/qSRCJP the number of current Google searches per day may now have reached that)
- GS1 US, facilitates over 300,000 businesses in the US with the adoption and use of GS1 standards, and is the pioneer of the Universal Product Code (U.P.C.) and the Electronic Product Code (EPC®).
o Macy’s just announced (http://www.rfidjournal.com/articles/view?15081) that all of their products will be RFID enabled in 2017: https://goo.gl/VgIY5Z
- The GS1 Web vocabulary ( http://www.gs1.org/gs1-web-vocabulary) is the first formally accepted schema.org External Extension! – the second release is imminent. This has been a component of GS1's SmartSearch initiative, which has involved GS1 working closely with the schema.org community (at W3C and Github), creating a Web-based structured data vocabulary that extends schema.org to support richer product data descriptions.
GS1 Identifiers (GTINs / UPCs, are the connective tissue that helps align physical products with the digital data about them, which is part of the reason that many of the major online search, social and shopping destinations leverage this information/data. It’s also why companies such as Amazon: ( https://goo.gl/FjXKVh) , eBay: https://goo.gl/lfl9gx , Google: https://goo.gl/3A2dj , Rakuten: https://goo.gl/18GJij and others of their ilk have all implemented some rather stringent form of GTIN requirements. However, they also clearly state the benefits to the seller of doing so, while simultaneously stipulating the conditions of the mandate.
An article, just recently published in Internet Retailer, illustrates just how pertinent these numbers are today, and ESPECIALLY so in online commerce today: https://goo.gl/PVaqHd
To gain a better understanding of how to leverage all of this, and of the processes and rules that lie behind this all, make sure to sign up for one of the following GS1 workshops:
- San Diego Workshop, Nov 15, Downtown Hilton, San Diego: https://goo.gl/hUccHb
- San Jose Workshop, Nov 16, Hilton San Jose, https://goo.gl/BsUgBk
Additional informative and helpful information on the topic has been posted by + Bill Slawski (https://plus.google.com/u/0/106515636986325493284) – at these web addresses: https://goo.gl/xHRJJ0 & https://goo.gl/LY4zfA
Join us for a complimentary session on schema.org & FIBO at EDW
Enterprise Data World (http://edw2016.dataversity.net/index.cfm) is being held in San Diego this year, and we are excited to be able to offer our members complimentary access to the exhibits (both the opening of the exhibits and reception, on Tuesday, April 18, as well as the exhibits being held on Wednesday, April 19) along with a complimentary session, which incorporates a presentation on schema.org and FIBO, by Google Developer Advocate Richard Wallis, and Caliber Media Group's Christopher Regan. This session also includes a talk from Deutsche Bank on the “Semantic Bank”.
After the session, we will move to Quinn’s Ale house & Bar (http://goo.gl/AJY1QF), where will meet at around 4:15 p.m for further networking and a “meet n greet”.
FIBO and Schema.org Session (http://edw2016.dataversity.net/sessionPop.cfm?confid=94&proposalid=8910)
This exciting discussion will debut the new world wide web version of EDMC’s FIBO (Financial Industry Business Ontology), and in the process of approval* within the W3C Schema.org Community Group, and the steering group behind the Schema.org vocabulary. Richard and Chris will help you to understand:
The genesis of web structured data; The reasons behind Google, Bing, Yahoo, et al. creating Schema.org; The status and scope of FIBO ontologies within Schema.org; The applicability of Schema.org structured data within Financial Services online publishing.
USE the coupon code of SEMWEB at this registration page (http://content.dataversity.net/rs/656-WMW-918/images/SemanticWeb.html) for:
- Free Access to Exhibits and reception: Tuesday April 19, 4:30 p.m to 7:30 p.m
- Free Access to Exhibits as well as access to a pass for the 2:45 p.m FIBO Session – Wednesday April 20, includes access to the full session (part of a 75 minute segment) on FIBO and schema.org. which incorporates the above mentioned talk by Richard Wallis, and Christoper Regan, as well as the talk on the “Semantic Bank”
- $200.00 discount off the full access conference pass
About the speakers:
Richard Wallis has assisted with the EDMC’s FIBO for Schema.org efforts as Developer Advocate working with Google. He is a Technology Evangelist and Consultant at the forefront in promoting, explaining, and applying new and emerging Web and Semantic Web technologies. Richard is well known on the conference platform in the Semantic Web, Library, and Information Management sectors. Richard is a co-founding member of the W3C’s FIBO and Tourism data community groups, Chair of the W3C Schema Bib Extend community group and active in several others. He is Evangelist and Founder at Data Liberate.
Christopher Regan has also assisted with the EDMC’s FIBO for Schema.org initiative. His work within the field of web meta-data began in 1995, with the Dublin Core Initiative, and he has since worked within multiple industries including the financial industry, for clients such as American Express, Citibank, Chase, Goldman Sachs, Brown & Brown, and Banc of California. Chris is a co-founding member of the W3C’s FIBO, Tourism and Automotive structured data working groups, and he is the Executive Director of Caliber Media Group.f
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
Google's patents depict and illustrate current changes seen in SERPS. Rankings will impact Search Engine Result Placements in new ways according to these patents, Understanding them can help you target your content for specific templates/slots in search results.
Templates/Slots pertain to placing results (entities) in places such as knowledge graph panels, standard organic results arenas on the screen, answer boxes and more. Even more interesting is how those may pertain to actionable item on those same entities (such as bookings - hotels/appointments/etc and even the rumored "buy" button supposedly coming soon).
Full appetizers and Sandwich spread - courtesy of Seer Interactive and MOZ
2 drink tickets per entrant - courtesy of Seer Interactive and MOZ
Date: June 23rd, 2015
Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA
Parking: FREE - Parking structure at the end of Conde Street.
Drinks: 2 free drinks per person
$25 at the door
RSVP (for Admission purposes) at http://www.meetup.com/sandiegoseo/events/222788666/ - You can RSVP Here as well so we all have an idea of whom is coming from the group.
This event will sell out.
This meetup will comprise of 2 speakers. One of the speakers comes from a primarily SEO background, namely, Bill Slawski, and the other from a semantic web background. Namely, Eric Franzon.
How do these 2 disciplines intersect at this point in time? Join us at this meetup to find out and learn more about it:
6:30 - 7:00 p.m: Networking
7:00 - 7:30 Eric Franzon
7:30 - 8:00 Bill Slawski
8:00 - 9:00 Questions, chat, more networking!
About the speakers (and abstract for the talks)
Director of Search Marketing for Go Fish Digital, Started working in web promotion and SEO in the mid 90s, Reads and analyzes search-related patents at his blog, SEO by the Sea to learn about the approaches search engines may take to indexing content on the Web and the assumptions they may make about searchers, search, and the Web
A look at the direction Google is following in extracting Data from web pages, from tables, and from Schema markup to display direct answers and richer search results and improve the experience of searchers.
Eric Franzon is Managing Partner of Semantic Fuse. He is an expert in Semanticand Linked Data Technologies (the basis of Facebook's Open Graph Protocol, schema.org, and structured markup), having worked with these technologies since 2004. He served as President and Editor in Chief of SemanticWeb.com and program chair of the Semantic Technology & Business Conference Series(#SemTechBiz). Eric works with companies on SEO, marketing,communications, web development, strategic partnerships, and business process management. Previously, Eric was VP of Wilshire Conferences (nowDATAVERSITY.net) and Semantic Universe, where he worked to raise awareness and explain the usage of Semantic Web Technologies and LinkedData in business and consumer settings. Eric is frequently called on as a consultant, coach, and trainer around complex technical topics. He has been an advisory committee representative with the World Wide Web Consortium and served as an advisor to Chris Shipley's Guidewire Labs, and the University of Montana Computer Science Department. A lifelong learner and educator, Eric has also taught improvisational comedy, early childhood education, and blues harmonica.
Semantic Web -- a roadmap for SEO today and tomorrow
Schema.org didn't just appear out of thin air in 2011. It was built upon a foundation of web standards and technologies that have been in development for decades. In this presentation, Eric Franzon, Managing Partner of SemanticFuse will provide an introduction to Semantic Web standards such as RDF and SPARQL and we will explore who's using them today and why (hint: it involves money). We will also take a look at how Semantic Web, Linked Data, and schema.org are related.
As Lotico San Diego Semantic Web Meetup members,
You can register for the conference ( at no cost and avoid the donation option) at http://hacksummit.org (http://hacksummit.org/) using code LOTICOSD .
(And as a heads up - Dates are Dec 1 through Dec 4 - albeit a virtual event)
-Tom Chi (co-creator Google Glass)
-Grady Booch (creator the Unified Modeling Language)
-David Heinemeier Hansson (inventor of Ruby on Rails)
-Brian Fox (invented the GNU Bash shell)
-Hakon Wium Lie (inventor of CSS)
-Qi Lu (Executive Vice President, Microsoft)
-Bram Cohen (inventor of Bittorrent)
-Alex Gaynor (Director, Python Software Foundation, and core committer to Django)
-Sarah Allen (co-creator of After Effects, Flash video, recent Presidential Innovation Fellow)
-Gilad Bracha (co-author of the Java Language Specification)
-Kent Beck (creator of Extreme Programming, created Test Driven Development, co-created Agile, author of 9 books)
-Ward Cunningham (inventor of the wiki, contributed to Extreme Programming, co-author of Design Patterns)
-Hampton Catlin (creator of Sass, Haml, m.wikipedia.org, book author)
-Matei Zaharia (creator of Apache Spark)
-Melody Meckfessel (Google Director of Engineering)
-Jon Skeet (the top answerer on StackOverflow)
-Scott Hanselman (author of multiple books)
-Jeff Haynie (founder of Appcelerator)
-Ryan Bubinski (founder of Codecademy)
-Aaron Skonnard (founder of Pluralsight)
-Floyd Marinescu (founder of InfoQ)
-Steve Newcomb (founder of Famo.us)
-Orion Henry (founder of Heroku)
-Janet Wiener (Engineering at Facebook, big data expert)
-Scott Chacon (CIO, Github)
-Chad Fowler (CTO, Wunderlist, well-known programming educator and blogger)
-Salil Deshpande (open source investor titan)
-Hadi Partovi (Co-founder and CEO of Code.org)
-Rebecca Parsons (CTO, Thoughtworks)
-John Henry Thompson (inventor of Adobe Director and Lingo Scripting Language)
-Yehuda Katz (Ember.js, JQuery, Rails core contributor; inventor of Handlebars)
-Chris Richardson (Java Champion, book author, founder of Cloud Foundry)
Hope to see you online.
Bioinformatics Hackathon / Unconference UCSD, Nov. 7-9
We (The Scripps Research Institute and UCSD) are looking for developers, scientists, students, semantic web gurus and biomedical experts to come join us for the second Network of Biothings Hackathon! There will be food, drinks, and CASH PRIZES for the best application. We have a particular interest in the biomedical applications of Linked Open Data in all its incarnations.
For more details and a link to the official registration sheet (http://goo.gl/forms/ytSSafZvfN) please see
Behind the Scenes in Semantic Technology with Vertical Search Works (http://www.verticalsearchworks.com/)
Semantic technology stands today as one of the key components that solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology will open doors to better understand context and intent in search, and ultimate achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can help transfer complexity from the hands of the user to the machines, saving time and reducing errors.
• Discover how semantic technology helps thousands of advertisers reach their audience in a meaningful way, and helps hundreds of online publishers monetize their content.
• Learn how semantic technology can reduce errors and time spent by marketers when defining their campaigns and yield better overall results.
• Understand some of the challenges that come with semantic technologies and how to address them ahead of time.
• Go behind the scenes with semantic and linguistic processing of web pages.
About the Speaker
Gerald Burnand is the chief technology officer at Vertical Search Works, a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Gerald has over 25 years of experience in the domain of computer science, with an emphasis on semantic search technologies for the past 10 years. At Vertical Search Works, Gerald is able to exercise his passion for solving problems involving large amounts of data that require distributed computation. Previously, Gerald delivered complete solutions for an auction house and a portfolio management and accounting software for a private bank in Switzerland. During the last 13 years with this company, Gerald worked on projects ranging from video analysis and video broadcasting platforms, to enterprise search and web scale search engine. Gerald holds a degree in Computer Science, Management and Finance from the University of Geneva in Switzerland.
The NSF (National Science Foundation) just approved the planning of an industry-university Semantic Computing (SC) consortium currently involving UCI, UCSD and UCLA (Institute for Semantic Computing, or ISC, http://www.iucrc4sc.org). The missions of the Institute include developing semantic technologies that may facilitate the transition of the Internet into its next generation and developing new business models to stimulate, strengthen, and grow the economy.
An important outcome of the consortium is a Semantic Problem Solving Network (SPSN) where resources can be easily identified and connected based on semantics (“intension”, “meaning”) for the purpose of problem solving in all industries including, but are not limited to, finance, IT, health, service, defense, entertainment, education, manufacturing, and commerce.
All interested parties are invited to join an ISC regional planning meeting on Thursday, November 21.
(Interested parties includes individuals, companies, consultants, potential sponsors, EIRS, etc - We would love to make this consortium a success and participation at all levels from the Technology community is a huge plus)
Location - Hilton Carlsbad Oceanfront Resort & Spa
Time – 5:30 to 8:30PM
The planning meeting will address the operations of ISC, the architecture of the SPSN, how companies can join or affiliate with ISC, how companies can contribute to and benefit from the SPSN, and how companies can work with university researchers on collaborative projects.
The latter is a point of discussion, and we would love to hear your ideas.
Subject: HSI & Semantic Computing Event 1 August 2013 Thursday 430-6 pm!
Presentation, Pizza and Raffles - RSVP appreciated
"Semantic Computing Today"
DEL REY Systems & Technology, Inc. and the Center for Semantic Computing(CSC)
invite you to attend an event mixer with pizza & soft drinks Thursday, 1 August, 2013.
"The field of Semantic Computing addresses the derivation of semantic information from content and the connection of semantics to knowledge, where "content" may be anything including structured data, video, audio, text, hardware, software, process, etc."
---- VIDEO: http://www.viddler.com/v/7a004b31?secret=28364338
Dr. Phil Sheu, UC-Irvine (949)[masked] (Dr. Sheu will give away a copy of his book "Semantic Computing")
Senior Fellow Jeffrey Abbott, SCF (Free passes to thetutorial "HSI in Semantic Computing" will be given away
- http://ieee-icsc.org/icsc2013/HSI.pdf )
EVENT: 1 August, 2013
430 pm - 6 pm
7844 Convoy Court, San Diego, CA 92111 (858)[masked] (Just off Highway 52 and Convoy exit
DEL REY Systems & Technology, Inc. and the Center for Semantic Computing (CSC)
7844 Convoy Court, San Diego, CA 92111 · San Diego, CA
Semantic Web 101
(Beer and pizza will be provided courtesy Porch.com)
There has been a lot of interest in the SEO and SEM communities of late about knowledge graphs, schema.org and graph search. Much of this is due to the enormous adoption of these standards by the major search and social engines.
This talk will:
- Cover the basic foundations of the semantic web, what exactly is microdata and schema.org? What precisely are knowledge graphs and graph search, and how are these now related to SEO, SEM or website creation/optimization in general.
- Provide information about tools (courtesy of the semantic web community) for understanding and leveraging this technology
- Explain how you can leverage this for your website/business
Presenter: Barbara Starr
Recruited from a teaching position while studying for her doctoral degree, to build expert trading systems on Wall Street, Barbara Starr has worked in the area of Semantic Technologies for the past 2 decades in many domains and has watched the evolution of the Semantic web. She subsequently spent almost a decade at SAIC, and was PI for many government projects (including acquaint which led to Watson, HPKB, which was the genesis for the semantic web) and others. After starting her own consulting business, she then continued to work with DARPA and SAIC. Overstock was her first foray into the e-commerce and SEO world, and she has not looked back since! She currently works at AlgebraixData – The Semantic Web Company – as Senior Vice President of Product Management!
She is also:
- Organizer of the San Diego Semantic Web group
- blogs on the topic at http://searchengineland.com/author/barbara-starr
- Frequently speaks on the topic and actively promotes the semantic web
10639 Roselle Street, Suite B San Diego, CA 92121 · San Diego, CA