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Service Design for Innovation and Start-ups: the challenges and opportunities

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Stina V.
Service Design for Innovation and Start-ups: the challenges and opportunities


To celebrate the launch of the latest issue of Service Design Network's journal "Touchpoint", the SDN Belgium chapter is teaming up with Board of Innovation to dive further into the issue's topic: "Service Design for Innovation and Start-ups".

We invited 2 guest speakers:

  • Jesse Grimes: Touchpoint's Editor-in-Chief, and an independent Amsterdam-based service designer who works with start-ups and innovation labs
  • Mike Pinder: Guest Editor of Touchpoint and Senior Innovation Consultant at Board of Innovation

During the event, they'll both share their perspectives on the challenges and opportunities for Service Design in these unique contexts.

Who is this event for?

  • Innovation teams
  • Design strategists
  • Start-ups
  • Service design practitioners

The program:
18h00: Welcome drinks
19h00: Short welcome by SDN Belgium & Board of Innovation
19h10: Jesse Grimes
19h30: Mike Pinder
19h50: Interactive debate
20h10: Networking drinks

Jesse will approach this topic from two perspectives. He'll begin by presenting the values that service design thinking and techniques can deliver to start-ups and innovators, while also discussing some of the inherent challenges and conflicts. He'll then discuss how service designers can find opportunities working in this space.

Mike will share his experiences working with global Fortune 500 project teams and will locate Service Design as a discipline across the corporate innovation landscape. He will present insights into what intrapreneurial innovation funnels are inherently trying to achieve in terms of ‘knowing’ across entire projects whilst critically-presenting the role Service Design can optimally play.

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