Mega October Event with UX Research & Strategy and Debbie Levitt!

Stop Evangelizing UX — And What To Do Instead

DUE TO SPECIAL EVENT, YOU MUST REGISTER HERE:
https://www.eventbrite.com/e/debbie-levitt-stop-evangelizing-ux-and-what-to-do-instead-book-signing-tickets-72581074949?ref=eios

Keynote
"Stop Evangelizing UX — And What To Do Instead"
No other role at your company spends time and effort evangelizing themselves the way we do. Developers aren’t making PowerPoints to explain why it’s important to hire qualified developers and let them write code. QA isn’t holding meetings to teach everyone the importance of testing software. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get UX buy-in or start leveling up your company’s UX maturity?

This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll look at how some of the popular methodologies we think are bringing everybody onto CX bandwagon might be training co-workers on how little they need us. We’ll be focusing on hiring CX specialists, the role of managers and leadership, processes, workflows, tools, and improving collaboration between us and our cross-functional teammates.

Most importantly, we’ll look at how to measure the ROI of CX. Without being able to prove our worth, we are unlikely to get a seat at the table or level up our company’s maturity.

Book signing by the author Debbie Levitt:
"Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business".
—> Buy your book directly through the link below and pick it up at the event before meeting Debbie and get your picture taken with her!
Yes, we're in the CX business :)

Buy book here:
https://www.eventbrite.com/e/debbie-levitt-stop-evangelizing-ux-and-what-to-do-instead-book-signing-tickets-72581074949?ref=eios

• Important note about book signing: you MUST purchase a non-refundable "Admission + 1 book" ticket By midnight, central time on October 22, 2019 to get her book signed. If you are interested in purchasing additional books, please add the "Additional book" ticket to your order. You may pick up your book upon arrival at the event. We will not have additional books on site to purchase or sign. We will not be able to refund cancellations of the "Admission + 1 book" or the "Additional book" ticket. All sales are final.

Speaker Bio
Debbie Levitt, CEO of Ptype UX & Product Design Agency, has been a UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

Debbie is a speaker and trainer who has presented at conferences including eBay’s Developer Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers. She is an O’Reilly published author and one of few instructors on the planet recommended by Axure. Her newest training program is DevOps ICU, which teaches non-UX roles how to measurably improve DevOps results by correctly integrating UX practitioners and processes.

Outside of UX work, and sometimes during UX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. She’s now a Digital Nomad splitting her time between the USA and rural Italy.

Schedule
6:00 - 6:30 p.m. - Food and networking
6:30 - 6:45 p.m. - Introductions and announcements
6:45 - 8:00 p.m. - Main Program
8:00 p.m. - Closing remarks and final networking

Food and beverages will be provided courtesy of Improving.