Applied Service Design: How to make better decision in your SD projects

Applying Service Design: The Definite Decision-Making Framework to Unlock Success in Service Design Projects

Keynote Speaker: Lena Quach

There are hundreds of great tools and methodologies to help service designers discover and solve sophisticated business challenges, but it has historically been hard to bridge academia and everyday practicality. Teams oftentimes design based on untested assumptions because there’s limited time to thoughtfully design experiences.

What if there were a framework to help designers keep momentum going and push ideas in the right direction, even when all seems lost?

Learn how to make better informed decisions by creating and prioritizing your assumptions and iterating through a simple and easy-to-use framework to guide your cross-functional team to success.

Developed from Eric Ries’ The Lean Startup, this embolden framework guides you to rapidly experiment and make informed decisions by learning. Similar to the decision-making approach to land a man on the Moon, discover how this framework applies to the risky idea of how ride sharing services initially launched in it’s early days and how you can apply it to your own experience design.

About the Speaker: Lena Quach
Lena Quach is an ever-curious Experience Design Researcher at Capital One. She is passionate about helping teams translate insights into product strategies that intersect customer empathy with business needs. As a former product manager who has launched products at Intuit and Capital One, she is constantly finding new ways to bridge the gap between design frameworks and product development. Her passion is to help teams deeply understand the customer, create an iterative learning environment where teams are empowered to experiment and create products and services that works best for the customer and the business.

Food and beverages will be provided courtesy of LifeBlue.