I'm delighted to announce that Lucy Neiland and Alma Berliner from the Ipsos Ethnography Centre of Excellence have kindly agreed to come and run a masterclass for Service Lab.
Good ethnography is the cornerstone of great service design and this session is highly recommended for everyone wanting to deepen their design practise.
The session will cover the basics of market research, and how to design an ethnographic study. Full of practical exercises, the session will also cover observational and analytical skills that are vital to conducting meaningful fieldwork.
If that wasn't enough, our very own Matteo Remondini will open the session with an overview of his research project Service Design Today.
Come and play :)
The Service Design Team
Lucy Neiland and Alma Berliner / Ipsos
Lucy and Alma are trained ethnographic filmmakers who work on Ipsos's specialist ethnography team. They both have a masters in Visual Anthropology and take many principles from their academic training into their work in a market research context.
Matteo is Service Designer at Shelter, the housing and homelessness charity.Proud graduate of Politecnico di Milano's Product-Service System Design MSc where respected professors as Ezio Manzini and Roberto Verganti teach. He has a background in communication design and and gastronomy.