Designing for Impact

Aloha!

We're back! We're super excited to bring you two great talks for this event. Join us at this event to explore measuring impact from the beginning and key considerations to keep in mind when designing with a focus on outcome.

1. Designing for impact
   Ursule Kajokaite, Beez Fedia - Super Being Labs

Every product or service we release into the world aims to deliver certain impact. While many companies measure this impact once the product is launched, we can think about impact as something that should be built into the product from the very start rather than come as an afterthought. In this talk, we will be discussing how embedding the framework for measuring impact from the start of the design process can help us deliver better products and services, and how we can do that.

Coming from an interdisciplinary background, Ursule Kajokaite is a Product Consultant at a social innovation agency Super Being Labs, where she helps charities and other great people to design and build products and services that help accelerate social change.

Beez Fedia is the founder of Lyra where he is reimagining the employee experience by empowering organisations to take a data-driven approach to designing inclusive cultures that increase employee performance, retention, wellbeing and loyalty. Previously, he was Product & Design Director at Super Being Labs.

2. Deliverables die in drawers
   Charlie Cosham, Charley Pothecary - Idean UK

Charlie Cosham and Charley Pothecary from Idean will be talking about how to deliver impact by shifting focus from outputs to outcomes.

There’s an ever-growing risk of Service Design being seen as a theoretical exercise rather than a practical methodology for delivery. Whilst blueprints, personas and journeys can appear to be the result of our work, they’re just tools to help us achieve an outcome. But how much of our day do we focus on a deliverable, rather than an outcome?

We believe that deliverables die in drawers; outcomes are the stories that live on.

Charlie Cosham is an engagement lead at Idean with a specialism in facilitation and a passion for using research and insight as to the basis for every design decision. Previously she has worked with the C-suite of 40+ companies to design solutions for their mission-critical challenges. Her approach will always be to weigh equally the business, user and employee needs in her design - believing a sustainable solution balances all three.

Charley Pothercary is a Senior Service Designer at Idean with a passion for creating and improving services that can enhance lives. She has expertise in user research and inclusive design. She has experience in building services from scratch, improving existing services and creating a user-focused mindset across public, private and third sector organisations.

The evening is being hosted by the great folk over at Idean UK. Idean was formerly Adaptive Lab, and are now part of the Idean global design studio network. They build products, services and Beta Businesses – that launch and grow faster, and behave bolder. Creating a new environment to behave differently lets them and their clients tackle new opportunities with a fresh start, and learn along the way.

Their team is a hybrid bunch of early-stage proposition designers and go-to-market builders. And they're hiring!

Check out their open roles here: https://www.idean.com/careers?offices=26238&departments=all

Hope to see you there!

Love & Peace
The Service Lab Team

Afsa, Charley, Jenni & Rupert