Past Meetup

Take 2! Adaptive Path at Capital One Presents: A Guide to Service Blueprinting

This Meetup is past

55 people went

Price: $15.00 /per person
Location image of event venue


The stars finally aligned, and we're so thrilled to bring back this much sought-after workshop which we had to cancel last year due to inclement weather!


The ingredients of a well-executed, seamless customer experience are intricately intertwined — they're a delicate, well-choreographed interplay of people, touchpoints, processes and technology that can make or break customers' experiences. As such, a service blueprint enables organizations to visualize these complexities — both for front stage (customer-facing) and backstage (operational, behind-the-scenes) aspects of the customer journey. Whether used to gain insight to the current state of affairs, or to map future service offerings, understanding how to fully leverage a service blueprint is critical for any service designer.

SDN DC / Service Design DC is thrilled to host Adaptive Path Service Designer, Andrea Fineman, who will be joining us from San Francisco to present a workshop on service blueprinting, which comes on the heels of Adaptive Path's recently-released Guide to Service Blueprinting. In the guide, the team share their learnings and some useful approaches to getting the most from this important tool. During the evening, Andrea will share highlights from the guide and lead a workshop that will give attendees hands-on experience with service blueprinting.

Join us for what is sure to be an informative, insightful and fun evening! Food and refreshments will be served.


6:00 - 6:30pm - networking and reception

6:30pm - program begins


Andrea is a service designer at Adaptive Path, where she works on diverse projects across all of Capital One's lines of business. One of her interests is understanding how data flows through companies and how data and algorithms can serve as a material for designers to use in designing experiences. She also programs and hosts events like the 2017 SDN U.S. National Conference, UX Week, and Adaptive Path’s Service Experience Conference. Previously, she worked in product design at Fitbit, focusing on data visualization, user research, and UX.

Before graduating from Carnegie Mellon's master's program in interaction design, Andrea studied architecture history and European literature at Brandeis University, and worked for three years at a management consulting firm specializing in customer experience.

She is on the board of SDN San Francisco and the Northern California chapter of DOCOMOMO, an architecture preservation nonprofit.


Capital One (space)

Deloitte (catering)

Attendees (55)