Let's meet in January and talk about data!
Sam from Wiredcraft's BI team will present a talk on Defining Your Data Strategy.
Digital analytics are often only given consideration at the end of a product development cycle, rather than the careful consideration they need to achieve their full potential.
Without having a true vision of what your objectives are and defining a solid strategy to measure and report on them, you’ll end up chasing your tail.
In this talk, we’ll discuss:
- understanding your goals
- setting up a measurement plan
- technical mapping and implementation
- knowledge sharing with reports
- using data to improve and optimize