Superbuddy acts as an ‘Airbnb for daily groceries’, says Laurens van Geffen, who founded the Zwolle company in 2015 with Tim van den Heuvel. That formula seems to work smoothly: the company recently received $ 1,18M funding and at the same time announced a partnership with one of the largest grocery chains in the world: Ahold.
How do you create value in a highly competitive e-commerce market, which also contains world class players such as Amazon? How do you realise a partnership with a grocery giant such as Ahold? How do you ensure to innovate fast in the high-speed grocery market? These are examples of questions that Van Geffen, former European Head of IT Operations at Ahold, will answer.
After the interview, the engineering team of Superbuddy will give a presentation about their new upcoming platform, that is built with JS framework Angular 6. This new environment will be launched soon, and engineers will give insights from under the hood.