Data-Driven Marketing Forum London

RSVP here (https://forum-london.eventbrite.co.uk/) with code SiliconRoundabout!

09.00 – 09.30

Registration

09.30 – 10.005

Strategies to Better Integrate Search & Social Advertising

Jon Myers (http://www.ddmalliance.com/jon-myers/) – Managing Director EMEA, Marin Software (http://www.ddmalliance.com/marin-software)

We will explore:

1. Why advertisers who manage their social campaigns in isolation are ignoring two-thirds of its influence on the path to conversion
2. How advertisers have 68% higher revenue per conversion from search campaigns when integrated with social advertising campaigns
3. 5 Strategies to better manage, measure, and optimise search and social together
4. 15 proven tactics for improved budgeting, bidding, and targeting decisions

10.00 – 10.20

Table discussion and Q&A

10.20 – 10.50

Going Social- How to Get the Most Out of Mobile App Marketing on Facebook and Twitter

Eric Garcia (http://www.ddmalliance.com/eric-garcia/), Client Account Director – Fiksu

With the introduction of mobile app install ads, first Facebook, and now Twitter, have become leading traffic sources for mobile app marketers. Both social networks offer unique targeting capabilities to reach precise audiences at scale. However, while many app marketers find great value there, maintaining high performance — particularly when scaling up or running campaigns for a longer period of time — can be a real challenge. In this presentation, we’ll discuss strategies to help mobile marketers overcome those challenges, and get the most out of Facebook and Twitter.We will discuss our work with Shotzoom and take an in-depth look at how this companies app, GolfShot: Golf GPS, has achieved superior results on both social channels.

10.50 – 11.10

Table discussion and Q&A

11.10 – 11.40

Using your data to strategize a Facebook campaign

Minas Iatrou (http://www.ddmalliance.com/minas-iatrou/) – Campaign Management Team Lead, Nanigans (http://www.ddmalliance.com/nanigans/)

A 10-step approach for developing a Facebook marketing campaign:

Defining campaign goals
Testing strategy
Understanding ad formats
Choosing bid type
What delivery location and devices (mobile)?
Demographics + interest, behavioural targeting
CreativeBudgetA/B testing
When to launch a campaign

11.40 – 12.00

Table discussion and Q&A

12.00- 12.30

How to develop an Identity-driven customer loyalty campaign

Richard Lack (http://www.ddmalliance.com/richard-lack/) – Regional Director Northern Europe, Gigya (http://www.ddmalliance.com/gigya)

In this session we will introduce and provide live applications of a platform that enables 700+ global brands like KLM, Pepsi and Fox to leverage permission-based identity and behavior data from over 35 social networks. We’ll share examples of how a consumer’s Facebook profile data (gender, location, Likes, Interests) can be accessed and applied to create customized email campaigns, engaging cross-channel loyalty programs and personalized on-site experiences.

12.30 – 12.50

Table discussion and Q&A

12.50 – 13.30

Lunch

13.30 – 14.00

Real-Time advertising perspectives: Publisher, Agency, Brand – What does adaptation and knowledge look like in the marketing eco-system?

Graham Wylie (http://www.ddmalliance.com/graham-wylie) – Marketing Director EMEA and APAC, AppNexus (http://www.ddmalliance.com/appnexus/)

Exploring the challenges and benefits for media buying agencies, publishers, advertising agencies and brand marketers when it comes to the latest development in marketing innovation.

14.00 – 14.20 Table discussion and Q&A

14.20 – 14.50

1-to-1 Consumer Engagement

Nick Worth (http://www.ddmalliance.com/nick-worth)- CMO, Selligent (http://www.ddmalliance.com/selligent/)

This session provides a high level overview of the path to success for marketers who wish to embark on data driven content marketing

14.50 – 15.10

Table discussion and Q&A

15.10 – 15.40

Critical insights to form deeper customer connections

Andrew Howe – Director Teradata Interactive, Teradata (http://www.ddmalliance.com/teradata/)

According to Gartner, integrated or data-driven marketing will lead to 20% higher campaign response, 50% greater ROMI and a 15-20% revenue increase. In this session we’ll explore how brands are leveraging online customer insight data to drive purchase completion.

15.40 – 16.00

Table discussion and Q&A

16.00 – 16.30

Data Management and Activation

Oracle Marketing Cloud

Modern Marketers rely on data-driven marketing solutions to deliver more personalised customer experiences across every channel—helping attract and retain the ideal customers who become brand advocates. Discover how to aggregate, enrich, and analyze all your customer data on a single data management platform.

16.30 – 16.50

Table discussion and Q&A

*** This MeetUp requires registration through Eventbrite (https://forum-london.eventbrite.co.uk/) as we need to determine table seating. Members of SiliconRoundabout can sign up for a full-day Conference Pass at £29 instead of £249 with code SiliconRoundabout. DDM City Forums take place in nine European tech hubs from March - June 2015. More information at DDM-Forum.com ***

-------

Join us for this unique, highly interactive session in an intimate setting. Six international experts from pioneering marketing innovation companies will share how marketers from both agencies as well as brands can engage and interact with new and existing customers more effectively by putting data central in their marketing strategies.

For whom
Brand marketers, online marketing managers, social media specialists, marketing directors, innovation managers, mobile specialists, heads of digital, strategic directors, planners, and anybody who has a vested interest in staying up to date on the latest developments in marketing innovation and advertising technology.

The format
Delegates sit at round tables, and discuss the plenary presentations among themselves and during the Q&A sessions. The table discussions are moderated by table hosts, which consists of presenters, executives from trade associations and members of local media. These table hosts rotate, with the result that delegates will experience one on one interaction with all speakers and presenters.

Capacity strictly limited to 75 attendees.

(program subject to change)