How Data Drives Decisions at Netflix

Speaker: Michelle Ufford, Principal Architect, Netflix

Netflix is the quintessential data-driven company. It’s 83 million members stream more than 125 million hours in over 190 countries every day and generate more than 700 billion events in the process.

Michelle will share how data is used to make informed decisions across the entire business — from content acquisition to content delivery, and everything in between. She will discuss how Netflix successfully employs a scalable cloud-based data platform to support a constant deluge of data with its small army of data analysts, engineers, and scientists. She’ll discuss the advanced analytical capabilities that are enabled using modern data technologies.

Lastly, Michelle will explore some of the architectural & operational principals that enable Netflix to so effectively make use of its data.

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Michelle Ufford leads centralized solutions for Data Engineering & Analytics at Netflix, where she’s focused on making it easier to develop & manage complex, high-value datasets. Previously, she led the Data Management team at GoDaddy, where she architected data engineering solutions supporting real-time personalization and helped pioneer Hadoop data warehousing techniques. She’s also a published author, award-winning open-source contributor, Most Valuable Professional (MVP) for Microsoft Data Platform, and well-known influencer in the data community.