Session #14 - The One With The Marketing Sessions
Details
• What we'll do
We wanted to kick off the new year of 2018 with something special. Our previous sessions have always touched at the technical perspective of the platforms CMS capabilities and only briefly on Sitecore's Marketing capabilities.
So in this session we would like to devote an entire session to various aspect concerning digital journeys from a marketing point of view, covered through a number of aspects:
We are providing the following topics:
- 30-45 min: Sitecore crash course for marketeers - Mikael/Thomas
- 30-45 min: Case: Atlantis the Palm - Sitecore / Alain Van Hove
x) SHORT RECES - 30-45 min: New Marketing insights with xConnect - Thomas Danniau
- 30-45 min: GDPR from a website perspective - A panel discussion
a. Sophie Angenot - Managing partner – Quadata
b. Sitecore representative - Alain Van Hove
c. Marketeer profile - TBC
d. Technical profile - Kristof Baute - IT Manager The following topics below will be touched at in this session:
- GDPR in the contect of your website; Tracking, cookies, xConnect, preference center, …
- Digital transformation
- Other channels; IOT - Chatbots
- Mobile content "on the go"
- Marketing automation since release 9.0+
Afterwards we will obviously go with the following:
• Network and mingle time - Featuring food and drinks
Contribute on Twitter: #SugBeLux
If there are specific topics that you would like to see emphasized in this session drop us a line on the email adress below and we will make sure to take this into account.
You can also register by mail: sugbelux@gmail.com