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ul. "Boris Rumenov" 2

ul. "Boris Rumenov" 2 · Sofia

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Sitecore User Group Bulgaria is back, this time kindly hosted by SoftServe.

Join us on Thursday 14th March from 7 pm to 9:30 pm at BLANK, ul. "Boris Rumenov" 2


Atanas Desev, SoftServe

Atanas Desev is a Software developer with more than 12 years of experience. Since 2012 his main focus is the Sitecore platform. He shares his opinions and thoughts on his blog:

Nikola Gotsev, Hedgehog

Nikola Gotsev is a an experienced Sitecore Developer and Architect with more than 8 years with the platform. He is interested in all things Sitecore and loves to share his findings with the community. You can catch him on his blog:

Michaella Pesheva, SoftServe

Michaella Pesheva is a Sitecore enthusiast, specializing in digital marketing, strategy and experience management at SoftServe.


Atanas Desev - Sitecore Universal Tracker: Tracking and Synchronization

A talk about Sitecore Universal Tracker Installation, Configuration and Scaling OnPremise and PaaS. Functionalities, tracking and synchronization. Review of options for triggering Custom Goals and Profile update.

Nikola Gotsev - Sitecore, .NET Core and Microservices: The past, the present and the way forward

The session is going to cover the history and the current state of the path that Sitecore has taken in moving from a huge monolithic application to the current state of a more detached .NET Core based architecture.

Michaella Pesheva - Personalization at scale: Deliver contextual, omnichannel customer experiences with Sitecore

A session that focuses on the main concepts of building an effective personalization strategy using Sitecore features and functionalities. We will discuss different methods for utilizing customer data, identifying key target personas and understanding customer journeys to create meaningful omnichannel experiences.