August 2019 Meetup of the Sitecore User Group Jordan
Details
Hello All,
We are happy to invite you to August 2019 Meetup of the Sitecore User Group Jordan.
Agenda:
6:00 PM - Gathering
6:15 PM - Amanda Shiga, Product Strategy from Sitecore will present on machine learning use cases in digital and making the case for a machine learning pilot (20 mins)
- Jason St-Cyr, Senior Technical Evangelist, will follow with a product feature overview for Sitecore Cortex in 9.1 (20 mins)
7:00 PM - Break
7:15 PM - Rodrigo Peplau from Nish Tech will present Face Recognition and Personalization: Data-driven marketing in a brick & click store.
Sitecore is a powerful Digital Marketing platform, with personalization tools that enable the creation of fully personalized experiences for different audiences. Combined with many headless options, personalized content managed in Sitecore can be distributed on multiple platforms and channels. This presentation shows how Face Recognition and Sitecore can be used in a brick & click store, taking advantage of customer's online behavior to provide fine-tuned personalized experiences. Face Recognition is presented as a much less intrusive way to identify contacts. We will expose the tools available to help (Libraries, Web APIs, techniques), and the challenges of build such a system: from face capturing and previous validations, XConnect operations for contact matching and identification, to the presentation of personalized content to the final user.