SEGC is Small, Emerging Growth Companies. Created and run for solopreneurs and small businesses, we work on three principles: Learning, Supporting and Connecting and is designed to be a catalyst to connect providers and entrepreneurs in the Twin Cities. Members agree that connecting is more than collecting business cards; it entails knowing and understanding your market; reaching out and getting to know people; talking and listening as well as helping them. We hold monthly meetings (every 3rd Thursday) and strive for all to leave wiser and smarter than when they showed up.
Marketing and Personal Branding for Professionals
Tips and Tales From the Trenches
What is the secret to Jeffrey’s success, and what lessons can be gleaned for professional practice marketing in general? Jeffrey will discuss his marketing strategy which includes the following: Networking in person and via social media, to become the “First Name on the Brain” when it comes to people needing legal services of any kind.
Content Marketing Whether it be blogging, articles in outside publications, continuing education programs, and podcasts.
To adapt to organic shifts in one’s practice and developing niche practices within a general practice area.
The importance of a personal brand within a firm of other professionals, and also understanding when a particular marketing initiative is not working and having the ability to decide when the time arrives to jettison that initiative.
Jeffrey’s presentation will include numerous war stories that will include successes and failures along the way, with the hope that his experience can help other professionals establish their own personal marketing and branding program.
In December 2004, attorney Jeffrey, then just four years into his law practice, joined a mid-size Minneapolis law firm as an associate with three clients in tow.
Five years later he had started a blog and earned the moniker “The Businessman’s Lawyer” for his niche work with startup and early stage businesses.
Today, almost fifteen years later, Jeffrey has become one of the most recognized attorneys in the Twin Cities, with a high profile niche practice in craft brewery and distillery law and regular guest appearances on several local media outlets as the “Lawyer Extraordinaire.”
SEGC Meetings are 6:45am to MEET and 7:05am to START, 9am to FINISH and are usually every 3rd Thursday of each month. The MARCH meeting is THURSDAY the 21st.
At the Parkdale Training Room, Room 105, 1st Floor, 1660 South Highway 100, St. Louis Park, MN 55416
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