October Smartups: Eva McKnight, PR and Content Specialist at Formstack

"How Do I Increase My Conversion Rate?"

That is the question Eva McKnight and Formstack (https://www.formstack.com/) asked when they looked at conversion benchmarks of more than 400,000 online form users. In October, Eva will answer that question for us as she talks about what Formstack has learned about improving form conversion rates. And we won't just be looking at contact forms. We will be looking at increasing conversion rates on payment forms, surveys, contest forms, and more. All these forms affect your business and how your business is perceived.

But, the night won't just end with us talking. We will be spending time doing as well. Eva and the Formstack team will be picking volunteers out of the audience to review the forms that they use, no matter the software they are created in, because the principles are universal.

So, if you aren't happy with your conversion rates, what better place to be then at Smartups that night? You will also have time to work on your own form if you aren't one of the ones selected or if you don't want to share your super secret form with the group. Eva and the Formstack team will be around to answer your questions about your forms one on one as well.

So RSVP today and bring your computer or phone to show off your forms and get them reviewed. It's an opportunity you won't want to miss.

What about the free stuff?

Well, there will be free beer and free food (provided by Nameless Catering) - and, as always, free knowledge will be freely dispensed.

What's the schedule?

6:00- We kick things off with food and a beverage

6:20- How to increase form conversion rate presentation

7:00ish - Workshop. Live review of startups forms and time to work on improving your own form with experts at the ready

7:45ish - Eat, drink, and mingle