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The Children's Museum of Indianapolis is in perpetual startup mode. They have constant new exhibits launching and the success of those events depends on a dedicated marketing team.

How do they do it? How do they know what works? Does anything they do ever not work? How do they organize their team for success? How do they track success? And what do they do on the digital side to achieve that success? Those are the questions that Jennifer Holland of The Children's Museum of Indianapolis will answer in the morning of December 18th.

More About Jennifer
Jennifer has been working in digital marketing at The Children's Museum of Indianapolis for 9 years. If it's digital, she's done it. This includes helping the museum craft their content & social strategy. As well as running integrated digital marketing campaigns for all museum exhibits and initiatives, including work with brands like Mattel, Hasbro, National Geographic, Disney, Nickelodeon, and McDonald's.

As an IU alum, Jennifer came to the Children's Museum by way of Conner Prairie, so you can say awesome museums are in her blood.

What About The Food?
It's morning, so it's early and you are likely hungry. That is why we will have an awesome breakfast taco bar from Nameless Catering and of course coffee.

What's the schedule?
8:00 - Start showing up to grab breakfast, coffee, and network
8:30 - Jennifer Holland of The Children's Museum Speaks
9:00 - Q&A with Jennifer
9:30 - Leave and go to work or stick around, talk and finish off the food (seriously, I want it gone.)

You will be out of there and on your way to a great day with new ideas, connections, and insights to take your business further.

Where have we been?
I know many of you are potentially wondering where we have been. Well, we have been all over the country and working on different stuff. Sadly, we haven't been hosting other events like Smartups and we want to rectify that. We want to help make Indianapolis one of the best Startup communities in the country, and we let you down. But we are back and have exciting things ahead to make it better than ever. So whether you are an old-time Smartups member or a first timer, welcome, you are in for a great time.

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