How to Ask Your Customers Questions That Will Grow Your Business

Everyone knows they should be talking to customers (or potential customers) to get insights. But what questions should you ask to get the information that can help you better build and sell your product or service?

Eric White, founder of Motile, and Joel Smith of Design on Tap will conduct a show and tell. In addition to sharing practical advice you can use to improve your customer interviews, they will demonstrate the interview technique so you can experience it first hand. After the live customer interview, we will have a brief workshop where we can delve deeper in how client interviews can work for you. The Smartups will conclude with a Q&A with advice on how to get the most out of your customer interviews.

If you want to get more insights from your customers regarding your product and services or why you should even be conducting interviews in the first place, then you won’t want to miss this session.

More About Eric & Joel
Eric is a leader in the Jobs to be Done community. He has performed insights work for Twitter, Netgear, Arlo, HubSpot and others to help them find growth opportunities for their products. He has conducted thousands of customer interviews using the technique he will be demonstrating for us.

Joel Smith is the Founder of Design On Tap, a research and design firm helping SMB companies grow smarter about their buyers to create better marketing strategies and websites. Your customers experience your products and services alongside every other idea, struggle, external pressure, and competitor craving their attention. Discover the whole story and build better confidence in your marketing.

What About The Food?
It's morning, so it's early and you are likely hungry. That is why we will have an awesome breakfast from Nameless Catering - and, of course, coffee.

What's the schedule?
8:00 - Start showing up to grab breakfast, coffee, and network
8:30 - Show and Tell Session by Eric and Joel with Q&A
9:30 - Leave and go to work or stick around, talk and finish off the food (seriously, I want it gone).

You will be out of there and on your way to a great day with new ideas, connections, and insights to take your business further.