This group is for anyone who wants to explore the intersection of design thinking and social impact, network with others who are passionate about the same, and generally have great conversation! Come learn (or teach us) about how design thinking/human-centered design can be applied to make social change work even more impactful.
Meetings will be casual but thought-provoking, centered around a central theme each time. They will be discussion-based, and we'll often bring in guest speakers to talk about their field, latest challenges, or exciting projects. We will be sure to build in purposeful time to get to know others in the group, so that you can meet new friends and learn about the exciting causes people are working on in the Bay Area.
***By participating in a Meetup event, each individual willingly gives their consent to be photographed. If you do not wish to be photographed, please let the person taking the photo know. All Meetup events may be photographed for documentation, and these photos may be used by the Meetup organizer(s) and/or his/her company in social media such as here in Meetup photo albums, Facebook, websites, printed material, or for other purposes. Individuals in photographs may or may not be identified. All photos are copyright by individual who took them.***
***Please try to arrive by 6:45 pm, as doors will lock at 7 pm sharp and late-comers will not be able to enter. Feel free to come any time between 6 and 6:45. We'll meet on the 5th floor of WeWork, and someone will escort you up from the main entrance.***
Hosted by our very own Suzanne Frew! We're switching up locations for a Berkeley edition of Design Thinking + Social Impact
TALK SYNOPSIS: Catherine will give a thought-provoking talk on how design thinking can be employed to create products for social good. Learn how to access the conscious and unconscious elements driving users’ decision-making during the EMPATHY stage and their role in PROTOTYPE development. Experience firsthand via video the struggles and mindset of those without sufficient access to mainstream financial services and products typically offered by retail banks and how Design Thinking iterations was used to offer a meaningful solution.
SPEAKER BIO: Catherine Cooper holds an MBA from University of Wisconsin. She is a qualitative research specialist and Founder of EmpathyWise®, a design thinking workshop consultancy. Catherine blends the most recent advances in the behavioral sciences with time-honored research techniques to provide critical knowledge for new product development and marketplace success. Catherine's clients range from startups to industry giants such as: Bank of America, Allstate, Citibank, Wells Fargo, Charles Schwab, GE, IBM, ATT, Blue Cross, Blue Shield, JP Morgan, Kaiser, Sutter, CA Energy Commission, PG&E, and others.
***Please feel free to bring food***