What we're about

It takes a special person to set up, own and manage a business.
We are a group of business owners that work from the values of authenticity, integrity, respect and trust.

Meetups are to create an environment to learn, connect, share and support business owners with social media.
Topics covered during meetups are anything that helps with Social Media growth.

Upcoming events (1)

How to Plan, Develop and Write Content that will Rock your Brand - Gold Coast

Quality Hotel Mermaid Waters/Lonestar tavern

A$497.00

Having great content for your social media channels is one of the key factors to building a great brand, getting customer engagement, and making sales.

We have all heard that saying – Content is King. Content is important, now than ever before, as we enter a digital age where more of it is being shared daily. These statistics may blow your mind.

As we live increasingly in an online world, quality content, delivered at the right time, in the right place, and to the right audiences, is more crucial now that it has ever been before. Knowing what type of content to post on different social media channels is only the beginning. It is important to understand the psychology of the content that is overwhelming, the brand story that you will build around your content, and the engagement of your audience within the content.

The biggest issue that businesses face when it comes to content is the time that it takes to either produce good content or curate good content. Many business owners do not know where to start, and if they do, there is the overwhelm-factor of having to be on social media channels regularly.

During this workshop, we will cover:
• Content strategy
• Content planning
• Creating content
• Repurposing content
• Curating content
• Measuring and automating

Module 1 – Strategy
Many businesses do not have a content strategy. They do not know who their target audience is and they develop content haphazardly. There is proof now that businesses’ social media will grow by 40% with a good content strategy.

During this workshop, we will:
• Identify the best target audience for your product or service,
• Build personas around this audience,
• Work out the features, advantages, and benefits of your product
• Work out which Social Media channels and online assets you need to be working on.
• Work out how often is right for you and your business to post content.

Module 2 – Content Planning
Join the fun, interactive exercises to build your content plan for the next month and get worksheets with examples of content that you can use for your industry. Learn about building your brand story and get a worksheet for ideas to blog and produce videos.

Module 3 – Creating Content
Learn the importance of engagement, social listening, and social selling.

During this module learn how to:
• use different applications to create content
• write a blog that attracts an audience
• understand the legal implications of using photos from the internet moreover, we will
• do a quick Facebook live video

Module 4 – Re-purposing Content
Take content that you have developed and use it in different ways on different channels. Eg. How to take a video and turn it into a blog and then also turn the blog into sayings, etc.

Module 5 – Curating Content
Learn how to choose content that:
• can be shared to your different social media channels
• aligns with your brand message
• can be used to create content for your brand

Module 6 – Measuring and automating
During this module, get insights on applications that can help you to automate your social media and content. Learn how to measure which content is working best for your brand.

If you think that this workshop is for you, then book your place.

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