The Analytics of Trust

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The concept of trust stretches back thousands of years. Quantifying it? Merely decades. Now, with algos defining daily life, we explore how its nature and measurement are set to change next.

Join us for an exclusive event on "The Analytics of Trust" as we reveal the state of trust in financial services and discuss the latest techniques for measuring this critical dimension of brand and reputation.

In part one of our evening, Deidre Campbell, Global Chair of Financial Services from Edelman, will share the latest insights from the Edelman's 2019 Trust Barometer. In part two, we'll break into groups to identify additional sources of insights such as new social newsfeed defaults and search ranking factors. Finally, we'll talk data and trust while enjoying drinks on the roof of Edelman's office overlooking the Hudson River.

Sign up now for an evening of insight on Trust.

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#SocialWallStreet is proudly hosted by the New York Chapter of the Public Relations Society of America (PRSA).

The 2019 Edelman Trust Barometer: Financial Services edition examines how the industry is faring in the public eye, where technology and innovation can drive the most impact, and spotlights the perspectives of employees in the sector. The survey was conducted with over 33,000 respondents in 27 markets – providing a global perspective on the evolving nature of trust in financial service.