Using Social Media 4 Innovation with Mario Herger, Senior Innovation Strategis

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Hatidhar 15 · Raanana

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Mario Herger, Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP will visit Israel for only 3 days.

Join us and learn from the #1 on the Gamification Guru list ( how to use Social Media for Innovation.

The agenda and full list of speakers is below.

In addition we will run Gamification workshop on October 22nd. Registration to the full day workshop is in this link:

Who should attend the meet up and workshop?

- IT Architects

- Application Developers

- Community Managers

- Social Media Managers

- IT Consultants

- User Experience Designers

- Business Process Experts

- Solution & Product Managers

- Marketing&Brand managers

- Game Designers

About Mario:

In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Simulation etc. He has driven the awareness around gamification inside and outside SAP by organizing and leading innovation events around this topic, working with gamification platform- & service-providers, and by incorporating gamification into SAP’s strategy.

Mario Herger is the co-author of Gamification At Work: Designing Engaging Business Software ( (with co-author Janaki Kumar, UX-Designer and manager at SAP) and if you are new to gamification in a corporate environment, this is the best start. 165 pages, with many examples from SAP and other big corporations.

Agenda and Timetables:

9:00-9:30 Networking

9:30-10:30 Mario Herger

10:30-11:00 Roy Man, Founder of SaveAnAlien (social games on Facebook) and currently founder of (social communication tool companies can grow with), also teach computer games development at IDC. Roy will discuss about Gameification techniques on social platforms.

11:00-11:30 Coffee Break

11:30-12:00 Irad Eichler, Founder and CEO at (, social learning games platform for employee training. Irad latest start up was "shekulo tov" the leading organization for rehabilitation of people with mental illness in Israel, He was announced "social entrepreneur of the year" by the world economic forum. In Our MeetUp Irad will talk about playing social games in the workplace.

12:00-12:30 Rei Dishon - Industrial Designer specializing in social and sustainable design.

Title: "I am the media, i am the medium but it is not about me"