AMA: Selling in Europe - What makes it so difficult?

Wizards of Amazon,

In today's event " Is selling in Europe even worth it or is my time better used launching more products in the US?
VAT, Brexit, multiple languages, CE, EFN, PAN-EU:
Why is selling in Europe so complicated and how to deal with it? "

A bit about " Christian Reuter " in his own words:

I am a German Engineer who started selling on Amazon in 2018.
I am selling both in Europe and North America and will be finishing this year with about 2M USD in revenue.

In my former life, I was a professional hockey player in Germany for 13 years, head of the flight test software department of an aircraft developing company for 6 years, and owned my own software development business for 14 years. Then I moved to South Florida where I owned a franchise store which was not a good fit for me and my skill set.

During my time in South Florida, I discovered the Amazon world and had the honor of being part of Carlos' Wizards of Amazon group. To this day I am very grateful for the opportunity that was given to me by the group as a whole and in particular by Carlos Alvarez as well as Raymond Smith who both have coached me during my first steps in the Amazon world.

I have also developed the software we use internally to handle the entire business. It is based on Google sheets and uses the Amazon-API to get all the information it needs for daily operations like an inventory list, profitability calculation, monitoring, forecasting, financial analysis, etc. With this tool, it is very easy to create all kinds of export files like inventory loaders, shipping plans, repricer inputs, 3PL-shipping-orders, etc.

We are doing wholesale only without any own products but we are also providing launch services for our clients so we need all the private label seller skills.
Our wholesale approach is slightly different than what is typically taught by the gurus. More details on this approach as well as on our offer to add to your bottom line with minimal effort by selling in the EU where we do all the work for you during the interview ... "

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If you want to access the recording of this event and all previous events you can do so at https://www.wizardsofecom.com

This Meetup event is sponsored by #Payability and #eComEngine.

Gain a cash flow advantage by visiting Payability at www.wizardsofamazon.com/payability

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