General WordPress Meetup with Denise Martin, Strategic Online Marketing Coach

"Content is king"- yes, you need to get online in the first place (technical skills) and make it look first rate (branding), but what you put online, the words themselves are key to successful conversions, when you post your message re: knowing the right words for the right buying stages is also key, and specifically who you appeal to is critical.

So how do you know how effective your copy is? (or isn't?)

Writing and copywriting are not the same thing - one may sound good, but effectiveness, persuasiveness, moving the reader to action is what copywriting is all about. Copywriting is a learned skill, just as important as technical skills to get a message noticed.

Come to the December WP Meetup and learn the basics of how to code your writing to be most effective. The presenter, Denise Martin of You Simply Better, will give a crash course on SMART Writing, the Essential Formula to Skyrocket Online Conversations.

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We'll also get an update on WordPress 4.1 and the new Twenty Fifteen theme from Michael Cain of Automattic (http://automattic.com), and hear about some other new features in WordPress.