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Not just in the imaginations of filmmakers. AEC firms are now using VR and augmented reality to design and view plans, for installation instructions, and in presentations to bring projects to life. At this SMPS event, representatives from AEC and tech companies will discuss how they are using virtual and augmented reality, how it’s being integrated with BIM, the possibilities for the future, and the big question: What’s the ROI?

Some of the latest wearables and tech gadgets will be available for hands-on demonstrations.

This is an educational event of the Society for Marketing Professional Services (SMPS Michigan), community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. SpaceLab Detroit Organizer, Karen Burton, is a member of SMPS and co-chairperson for this event. Register and pay fees on the SMPS Michigan website (http://smps-mi.org/meetinginfo.php?id=111&ts=1476936736)

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