Blending & Visualizing Marketing Data: How To Tell A Holistic Story

Alex Cruz, CEO of PenPath, will explain why marketers struggle when making sense of all their data. With dashboards spread across so many tools, it’s challenging to keep up. How do you tell a complete story or decide which metrics matter? How do you make the right decisions in real-time? Learn how it's now possible to connect and visualize all your most essential marketing metrics by using powerful tools like Tableau and Google Tag Manager.

Agenda:
6:00 - Networking and Snacks
6:30 - Announcements
6:35 - Presentation
7:40 - Q&A
8:00 - Adjourn