SESSION TITLE: How the future will IMPACT your industry.
DESCRIPTION: The lifetime of businesses is shortening, barriers to entry are crumbling, and the old brand models is losing its power.
This implies that companies now have to be more focused on problems than solutions, so they can evolve fast; have to offer experiences rather than products to remain competitive in crowded markets, and must develop solutions that are designed for change in a fast-changing world.
SPEAKER: Michael Garcia Novak
Bio: Michael is an expert in innovation, education, and entrepreneurship. He is the CEO of Novak Innovation, a consulting firm centered on human behavior and focused on the future, which enables companies to compete in tomorrow's markets. He has worked with organizations like P&G, Heineken, and Cemex.
