SESSION TITLE: How to Create a Marketing Plan that Turns into Sales
DESCRIPTION: Buyers don't want to be sold to, they want solutions. In this session, we will work through how to layout your 8-step client journey that will build trust and lead to more revenue for your business.
SPEAKER: Victoria Hajjar, Virtual Chief Marketing Officer - UgliBoss Virtual CMO
Bio: Victoria is obsessed with sales-focused marketing strategies that help bring more revenue into your business. With a proven track record as a sales & marketing whiz, he is driven by creative insight tempered by the practical needs of the marketplace metrics results drivers.
She established herself as a sales and marketing director first in Shanghai, where she was coined by CNNgo.com as a "social media player." For 10 years, she served as an executive for hospitality and travel brands, working directly with founders and investors to facilitate global expansion as well as innovation. She is a passionate leader- having managed teams both big and small in China, Mexico and the US. Her strategy experience has lead her to work with huge companies like Virgin and Hyatt to smaller independent brands.
She adores making brilliant brands shine and ultimately generate more sales through skillfully crafted sales strategies and complementary marketing programs.
