SESSION TITLE: The 7 Growth Hacks All Businesses Should Know
DESCRIPTION: Every startup must crack the code of how to drive a steady stream of profitable online leads to its digital doorstep. This entertaining session covers the most important tips and tricks that any business can use to attract customers online and grow its business using digital marketing.
You will learn how to:
-Tell your business story
-Use social media to acquire customers
-Calculate Customer Lifetime Value to set your marketing budget
Covered topics include:
-Search Engine Optimization
-Facebook and Google advertising
-Custom and Lookalike Audiences
You'll be exposed to:
-Examples of successful campaigns
-Tools you can use to capture contact info
-Live implementations
SPEAKER: Neto Almanza, Founder, VideoWorks Miami & Instructor, BizHack Academy
Bio: Ernesto “Neto” Almanza is an award-winning creative hybrid who conceptualizes, produces and markets videos in the digital sphere with VideoWorks Miami. Neto has produced videos for Twitter, Univision, Mexico’s National Chamber of Commerce, Greater Miami Convention & Visitor’s Bureau, Nearpod, Techlaunch, Venture Café Miami, Miami Made, Oscar-nominated actress Adriana Barraza’s AB Acting Studio and many more. Neto is a graduate of the Miami Ad School Europe in Germany and has degrees in marketing from The University of Texas at San Antonio and The Hong Kong Polytechnic University. Neto was in Cohort 3 of BizHack’s The Digital Marketer’s Edge course. He was born in the US and raised in Mexico, and he runs Facebook ads for the San Jorge School, his parents’ private school in Mexico for children ages 2-15.
