Growing a Sustainable Business Through Customer Journey Mapping

Growing a Sustainable Business Through Customer Journey Mapping

This 40-minute interactive educational presentation teaches entrepreneurs how to build
a foundation for growth by focusing on the customer’s experience and expectations. The
ultimate goal being to develop advocates on the back end that believe in your
product/service and want other to share in the same experience they did.
What attendees will learn is...
• What is needed to build a foundation for success?
• What is Customer Journey Mapping?
• What are the benefits to both the company and the customer?
• What are the 5 foundational components of Journey Mapping?
• What is the difference between MACRO and MICRO Journey Views?
• What is the Purpose behind Journey Mapping?