Koko, and the true story behind micromobility

Hosted by Startup Grind Madrid

Public group

This is a past event

8 people went

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Moving around your city has never been simpler than nowadays. With so many options to choose from, the long tedious commuting journeys are gone…at least in theory.

Madrid is one of the few cities in the world where we can enjoy a variety of transportation means, from the more traditional cars, bikes, scooters to the ones meant for mass transportation like busses and trains; lately, though, we’ve witnessed an explosion in virtually every corner of the mobility sector with the inclusion of newcomers like Cabify and Uber, disrupting the way we rent a car with chauffeur, all the way to car sharing companies, motorbike sharing (either electric ones or not), bike sharing and the last mile solution - AKA mocromobility - the electric scooter.

Much has been said about this niche: there’s no space for so many competitors (so far 20+ in Madrid); this is a capital intensive business; operational excellence is key to take this business off the ground; policy makers are falling behind the trend, etc, etc…

This time, we are thrilled to count with the co-founder and co-CEO of Koko: Oriana Circelli. We’ll dive deep into the details of her entrepreneurial journey all the way through Koko’s EXIT (to Circ - former Flash), while answering some of the more complex questions about this sector, its present and future challenges and more.

Join us to learn first hand the true story behind micromobility while mingling with our local community of like minded people.


7:00 PM: Registration, Networking & Beers

7:30 PM: Fireside chat + Q&A

8:30 PM: More networking & more beers



Oriana Circelli - Koko (Co-founder & Co-CEO)

Oriana is a Venezuelan entrepreneur, co-founder and co-CEO of Koko, the first spanish micromobility company recently sold to Circ. With a civil engineering background and an MBA at IE business school, she has more than 8 years of management experience inside the startup ecosystem taking over different challenges in the areas of growth, strategy and operations in various regions.

Hosted By

Roger Berdayes, Madrid Director

Hacking the way to make entrepreneurship ecosystems grow. Founder at TestrBox, Director at SG Madrid and SGuMadrid. Building the next big thing on far-field voice recognition.

Costanza Vannutelli, Madrid Co-Director

Costanza Vannutelli is italian, she studied an MBA at Luiss Business School and Copenhagen Business School. After she worked in Strategy Consulting between Buenos Aires and Milan, she moved to Madrid to work as Business Development Manager for two different Startups. Costanza worked at an Innovation Consulting company, as Project Leader in Madrid helping large corporations to transform through the innovative methodologies used by start-ups and entrepreneurs. Now she is developing the area of digital and cultural transformation of big companies from Utopicus, a network of prime coworking spaces based in Madrid and Barcelona.

Rocío Suanzes, Staff

I am a very curious person. I’ve always been. This had led me to work in very different areas and sectors, with very different people, opened my brain to new ideas and gave me a very broad and holistic view of businesses. I really enjoy creating new projects, ideas, implementing new processes, or trying new methodologies.

With a background in Business Administration in CUNEF and an MA in Techno-creativity – the combination of business strategy and new technologies – I add a results-oriented perspective to change management. I had worked on international projects in 20 countries and lived in 3 of them, and had built an innate ability to connect with people from all walks of life and cultures. Right now I lead the operations in IncubHealth, a company builder focused on digital health.

Anais Lorentz, Staff

Pascual Aparicio, Ambassador

Krystel Bendahan, Ambassador

Alejandro Briceño, Ambassador


Global Partner

Google for Startups (https://startup.google.com)

Google is committed to empowering entrepreneurs around the world through programs, partnerships, and our products.


Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 500 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.