If there was only a way to learn how to avoid the next marketing mistakes you’re about to do?
Guess again, there is now, and you are about to learn how!
We invite you to learn from the best startup marketing expert, how to:
· Determine the proper market strategy for your startup.
· Targeting and identifying potential clients.
· The 10 biggest mistakes in early stage startup marketing, and how to avoid them.
· Case studies - Startup marketing problems and solutions.
· Decision-making improvement based on market research.
In addition, we will host a special guest lecturer, (Greg Snipper, CEO & Founder of CellMining) to share his knowledge of "What makes a successful company (startup)", and his entrepreneurial experience from day one to seed.
To help us better focus on your needs, please fill in the survey form: http://goo.gl/forms/SvkrGEzf7i (http://goo.gl/forms/SvkrGEzf7i)
***The event is collaborated with TLV Startup HUB, and the lectures will be given in Hebrew***
18:00 - 18:30; Gathering and Networking
18:30 - 18:35; David Mail & Naor Naftali, Opening note
18:35 - 19:20; Hayut Yogev, The 10 Biggest Mistakes in Startup Marketing and How to Avoid Them
19:30 - 20:15; Greg Snipper, Real life Case study by the CEO & Founder of CellMining. From day one to Seed, What makes a successful company (startup)
20:15 - 21:00; Q&As + Networking
About the Speakers:
Hayut Yogev, CEO, Gaia-VSM
Hayut brings extensive experience and over 28 years of expertise in business management planning, marketing, trade working with many startups, leading international and local companies. Heath specializes in new business development with international partners, offering superb marketing, commerce and communication skills.
Prior to Gaia, Hayut served as VP Marketing at Nokia Israel part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, 3M, Hain, Tami 4, and many more. Hayut holds an MBA from Bar-Ilan University.
Greg Snipper, CEO & Founder, CellMining
Greg brings over 24 years of experience in sales and business development, including over 11 years in the mobile optimization market. He has held senior leadership positions in publicly traded companies and startups in the telecoms and semiconductor sectors. Prior to CellMining, Greg held various management positions at RADCOM (NASDAQ:RDCM) including VP of APAC Sales. Prior to RADCOM he was VP of Sales at Surf Communication.
CellMining established in 2013, CellMining is a global, leading vendor of SON (Self-Organizing Network) solutions integrated with Subscriber Experience for MNOs and MVNOs.Its unique Subscriber Network Analytics technology reads experience evidence of subscribers, identifies usage patterns and reconstructs entire call and communication flows for individuals and business customer groups.CellMining’s Behavior-Based SON™ solution helps wireless network operators to capitalize onimproved network performance KPIs, saving on operational and engineering costs, and reducing subscriber churn.
CellMining’s Subscriber Experience Hub provides unparalleled insights into the real way subscribers experience the network quality of service for subscribers, locations, handsets, roads, business groups, roamers and more. CellMining recently [masked]) announced that it has successfully closed a Series A funding round with a total value of $5 million.