Startup Marketing - special Meetup with the Export Institute

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: Introducing the Export Hub new program for startups

Finding the shortest and most effective way to your target market And how the Export Institute can help you get there

In this unique gathering at the Export Institute, we will learn how to identify the biggest business opportunities for your startup and how to build the most effective marketing and sales plan. We will present the tools that the Export Institute has to offer your startup for achieving the goals and destinations in the most efficient and quick way while having professional support to enhance the out coming and minimize costs that’s needed for international marketing.

----Lectures will be giving in Hebrew----

The Agenda:
• 17:30 – 18:00: Gathering and Networking
• 18:00 – 18:05: Opening notes, Ophir Nevo, Gaia
• 18:05 - 18:20: The credo of the Israeli Export Institute, Shauli Katznelson
• 18:20 - 19:05: Finding the shortest and most effective way to your target market, Hayut Yogev
10 minutes break

• 19:15 – 19:45: Presenting the tools and facilitation provided by the Export institute to help your startup penetrate into the International markets in the shortest and most affordable way, Ilan Rozenberg
• 19:45 - 19:55: Introducing the Export Hub new program for startups
• 19:55 - 20:30: Q&As + Networking

The professional part of the Meetup will be divided to two parts:

Lecture #1: (Hayut Yogev)
Finding the shortest and most effective way to your target market

In this lecture we’ll discuss:
• How to identify the biggest business opportunities for your startup in the
international market.
• The most effective tools for marketing and sales in your target market-
How to find the shortcuts.
• Financing and support opportunities in marketing and sales for Israeli
startup companies

Lecture #2: (Shauli Katznelson)
The credo of the Israeli Export Institute

In this lecture we’ll discuss:
• Your success is our challenge – the Export Institute in the service of start-up companies.
• The tools that are available for start-up companies benefit.
• Ready for export.
• Information and market research.
• Professional advice and managers support.
• Identifying business partners.

Lecture #3: (Ilan Rozenberg)
The tools and facilitation provided by the Export institute to help your startup penetrate into the International markets in the shortest and most affordable way.

In this lecture we’ll discuss:
• Presentation of the mobile and communication sector of the Israel Export Institute.
• The tools available at the mobile and communication sector for startup companies benefit.
•The Industry’s upcoming Events in 2016.

The Lecturers:

Shauli Katznelson, Deputy Director General, Economic & Professional Services, The Israel Export & International Cooperation Institute‎
Mr. Katznelson Is Deputy Director General at the Israel Export and International Cooperation Institute. He is in charge of the Economic Analysis and Professional Services Division. Among his responsibilities is evaluating and targeting preferred global markets for the Israeli Export, supplying business information, providing professional consulting and allocating business partners for Israeli companies in the global markets. Mr. Katznelson joined the IEICI in 2003. He was previously the VP of finance and Economics in Hamashbir Lezarchan Group.
Before that, he worked in Israel Discount Bank, the third largest bank in Israel as Chief Economist and head of the economics, Planning & Control Department, and was promoted later to become the Director of the marketing Division.

Shauli Katznelson has a BA and MA in Economics from the University of Tel-Aviv, and MA in Innovation Management from Limburg University in the Netherlands.

Hayut Yog

ev, CEO, Gaia-VSM
Hayut brings extensive experience and over 28 years of expertise in business management planning, marketing, trade working with many startups, leading international and local companies. Hayut specializes in new business development with international partners, offering superb marketing, commerce and communications skills.

Prior to Gaia, Hayut served as VP Marketing at Nokia Israel part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, Hain, Tami 4, Yad Mordechai and many more.
Hayut holds an MBA from Bar-Ilan University.

Ilan Rozenberg, Manger, Mobile sector at Israel Export Institute
Upon his arrival at the Israeli export institute, Ilan has established the mobile applications sector in which he was defining the interests and needs of the Israeli industry while helping build a work plan that will help promote business opportunities for the companies across the globe.
As manager of the Mobile sector, Ilan’s role is to understand the needs of the Israeli companies and help them find relevant business opportunities overseas while at the same time, seeking new collaborations and partnerships with the foreign companies.