Startup Israel - Global B2B Marketing Excellence

We are happy to invite you to our next live Webinar – Building Your AWS Foundations for International Expansion – taking place on November 6, 2025, at 10:00 Israel Time (09:00 CET).

Registration and details in this link (an RSVP on this Meetup site will NOT be considered as registration for this event!)

Expanding into new markets is a game-changer for B2B Software & SaaS companies and startups, but credibility and trust are often the biggest barriers. Customers hesitate to buy from small or unknown vendors, and international growth can seem out of reach without large budgets or established references.

This exclusive webinar will show you how to overcome these barriers by first establishing credibility as a small vendor, and then leveraging AWS Marketplace as a low-cost channel for international expansion. You’ll learn how to reduce the perceived risk customers see in working with you, and how to turn AWS partnerships into a global growth engine.
This webinar is designed for small, localized B2B SaaS providers, fintech innovators, and any cross-border-ready product companies who want to grow internationally but have limited resources for in-market investment.

Together with Harry Blakemore, AWS growth strategist – we will set the stage with a foundational roadmap for uncovering how leveraging AWS Marketplace can become a powerful engine for international expansion

The event will also include draws for:

• A 3-month free Premium package of LeadSpot, an Outreach AI , an Outreach AI optimization platform. (valued at $747)
• 2 Amazon Gift Cards of $50 Each

Don’t miss out on this opportunity to learn and earn!
The Webinar will be held in English.

Presentation highlights:
Overcoming the Credibility Challenge: How Small SaaS Companies Build Trust for Global Expansion – Ori Ainy, Founder, Beam Global
For small or unknown SaaS vendors, international expansion is often blocked not by technology, but by the credibility gap. Without global references or local presence, customers may see working with them as too risky.
In this session, Ori will address the credibility challenge and share practical ways companies can reduce perceived risk and build trust with international buyers. He will also introduce how marketplaces like AWS can serve as an important signal of credibility — helping smaller vendors open doors and accelerate their path to global growth.
Ori’s framing will set the stage for Harry’s deep dive into how AWS Marketplace can be leveraged strategically for international expansion.

Building Your AWS Foundations for International Expansion – Harry Blakemore, AWS Growth Strategist
Expanding into new markets doesn’t have to mean opening offices, hiring costly in-region teams, or navigating unfamiliar sales ecosystems from scratch. By strategically developing your AWS partnership at home, you can unlock a powerful, low-cost channel to build credibility and pipeline internationally.
We’ll explore how to establish and mature your AWS relationship in your local market — from first steps in the partner network, to building co-sell momentum with AWS account teams. Then, we’ll map how those same foundations can be leveraged to access customers, partners, and opportunities in new regions without the traditional overhead of international expansion.
Drawing on real-world examples and success stories, we’ll reveal how AWS itself uses structured programmes to accelerate cross-border growth — and what you can do if you don’t have access to those programmes. You’ll leave with a clear roadmap to turn a local AWS partnership into a global growth engine, even without deep pockets or headcount on the ground.

Agenda, Details, and Registration