The art of customer acquisition - PR, Sales, SEO, Content, PPC, Inbound

Hi all,

We are back for April with another great panel of Melbourne's most experienced entrepreneurs.

This remains a free event with beer and pizza provided.

Topic:

The art of customer acquisition - PR, Sales, SEO, Content, PPC, Inbound

Date and time:

Monday 29th April at 630pm

Location:

Inspire9

Sponsor:

Bluechilli are a fantastic Sydney company who are keen to partner with startup founders on the technology build.

So if you have a great idea but no tech founder, hit em up! You can check them out online at http://www.bluechilli.com/

Format:

Come and learn from an experienced panel, including the opportunity for plenty of open Q&A. We have confirmed the following people for the panel:

Kirsteene Phelan, Australian PR and Buyer Marketing: Etsy.com

Brisbane born but Melbourne made, Kirsteene spent four years building super cute jewellery label Scrumptious Productions before jumping into a fantastic role as the first Community Manager for Etsy in Australia. Fast forward a year and this team is now a group of five. Kirsteene now directs the local communications and buyers marketing efforts for Etsy.

Dion Appel, CEO / Founder, Lifelounge Group & Everguide

The Lifelounge Group was founded in 2000. Since its inception, it has evolved into Australia’s leading digital media and advertising agency for the youth market.

Their latest venture, Everguide, is the leading event guide in Australia providing current information on local events and community. Dion also co-founded http://TheVine.com.au in a JV with Fairfax Media.

Damian Janeski, CEO and co-founder MyGuestlist

MyGuestlist is a world first guestlist, reservations, digital & social media marketing platform. Starting in Australia and built mainly via a direct sales force, it has expanded in to multiple international markets to become one of the most widely used entertainment, nightlife & hospitality products in the world.

Alex Holmes, Senior Customer Acquisition Manager at Envato

Alex manages all facets of marketing acquisition at Enmvato, including search ads, SEO, Facebook Ads, Retargeting, and Display Media. He previously managed all phases of paid and organic acquisition campaigns on web and mobile for TripIt, through their acquisition by Concur for $120mm in January 2011.

James Tuckerman, Founder and Editor in Chief at Anthill Magazine

James is one of Australia's most successful digital publishers. He's an entrepreneur, angel investor, growth hacker for hire and professional speaker. His specialty is helping organisations build automated processes to advance their online marketing and sales strategies. (i.e. Sell more stuff, to more people, more often, for more margin... online... in an endless loop.)

Demo Pit:

For this event, we are offering up to 6 spots for founders to present their product/business to 300 attendees. This is not a pitch event in front of the entire crowd. Instead, each startup will be positioned in the room during the pizza/beer at the start of the event. As people mingle about the room, if they come past your table with your demo setup you can show your product off and maybe land a customer or two.

If getting your demo in front of[masked] like minded entreprenuers is of interest to you, then please apply to take one of these slots. All you will need is a laptop hooked up to a monitor, and we can probably supply the monitor.

Suitable startups would:

Be Melbourne based Have at least 1 founder able to demo the product on the night Have a product to demo (it's okay if it is not totally finished, but we need more than a powerpoint) To grab a spot, email Kiran Busi on [masked].

Lightning Talks:

This month, there are two slots available for a startup founder to deliver a short (5 minutes or less) talk on their marketing/sales experience. There are only 3 rules:

The talk must be 5 minutes or less It should be loosely based around the theme of the night (customer acquisition) Focus on 1 thing and 1 thing only. Teach us about that. If this sounds up your alley and you would like to share your experience with the crowd, send an email pitch to [masked] with your talk idea. Just a paragraph will be fine.

Cheers,
The Melbourne Lean Startup Organizing Committee