Past Meetup
Transmedia Marketing with Anne Zeiser ~ Sarah Wolf's CYOA story blog
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MIT Building 4, Room 231
77 Massachusetts Avenue · Cambridge, MA
How to find us
Enter MIT at 77 Mass Ave, walk forward through lobby into long hallway, pass through Bldg 3, Bldg 10, and into Building 4. Go up stairwell to 2nd floor, room 4-231 is just a couple doors away from stairwell.
Details
On December 1st StoryCode Boston (http://storycode.org/) and the MIT Open Documentary Lab (http://opendoclab.mit.edu/) present award-winning journalist and media strategist Anne Zeiser on the power of transmedia marketing, and writer Sarah Wolf on her "choose-your-own-adventure" narrative blog! Nifty!
Anne Zeiser has worked at PBS’s WGBH and CBS News/Boston; in government and on public projects; and at several national marketing firms. She founded Azure Media (http://azuremedia.org/azuremedia.org/home.html), which produces high profile transmedia projects that fuel positive social impact in communities, in schools, and in capitols. Zeiser is a board member of the Filmmakers Collaborative (http://filmmakerscollab.org/), a member of the National Academy of Television Arts & Sciences, and an adjunct professor at Emerson College.
Anne will be speaking about the power of immersive and cross-platform storytelling in transmedia marketing, highlighting the successful case study of the Lizzie Bennet Diaries (http://www.youtube.com/user/LizzieBennet), a modern-day classic retelling of "Pride and Prejudice".
Anne is also the author of the forthcoming Transmedia Marketing: From Film and TV to Games and Digital Media (http://www.amazon.com/Transmedia-Marketing-Games-Digital-Media/dp/041571611X), a new title from Focal Press in The American Film Market® Presents book series.
Pre-order Anne's book! (due out in April) http://www.amazon.com/Transmedia-Marketing-Games-Digital-Media/dp/041571611X
An Ohio native, Sarah Wolf (http://www.wolfstarpress.com/) moved to Boston in 2002 to earn an MFA in Creative Writing from Emerson College. With a publishing history that spans back to 1994, including self-publishing a novel, two short story collections, and two poetry collections, in 2011, she set a goal to write every single day and has accomplished that feat with a number of interactive blog projects, including the latest "The Untitled 2014 Blog," a choose-your-own-adventure-style piece of fiction.
Have a look at Sarah's CYOA narrative here today and choose where her story will go tomorrow! :) http://theuntitled2014blog.blogspot.com/
