Transmedia Marketing with Anne Zeiser ~ Sarah Wolf's CYOA story blog
On December 1st StoryCode Boston (http://storycode.org/) and the MIT Open Documentary Lab (http://opendoclab.mit.edu/) present award-winning journalist and media strategist Anne Zeiser on the power of transmedia marketing, and writer Sarah Wolf on her "choose-your-own-adventure" narrative blog! Nifty!
Anne Zeiser has worked at PBS’s WGBH and CBS News/Boston; in government and on public projects; and at several national marketing firms. She founded Azure Media (http://azuremedia.org/azuremedia.org/home.html), which produces high profile transmedia projects that fuel positive social impact in communities, in schools, and in capitols. Zeiser is a board member of the Filmmakers Collaborative (http://filmmakerscollab.org/), a member of the National Academy of Television Arts & Sciences, and an adjunct professor at Emerson College.
Anne will be speaking about the power of immersive and cross-platform storytelling in transmedia marketing, highlighting the successful case study of the Lizzie Bennet Diaries (http://www.youtube.com/user/LizzieBennet), a modern-day classic retelling of "Pride and Prejudice".
Anne is also the author of the forthcoming Transmedia Marketing: From Film and TV to Games and Digital Media (http://www.amazon.com/Transmedia-Marketing-Games-Digital-Media/dp/041571611X), a new title from Focal Press in The American Film Market® Presents book series.
Pre-order Anne's book! (due out in April) http://www.amazon.com/Transmedia-Marketing-Games-Digital-Media/dp/041571611X
An Ohio native, Sarah Wolf (http://www.wolfstarpress.com/) moved to Boston in 2002 to earn an MFA in Creative Writing from Emerson College. With a publishing history that spans back to 1994, including self-publishing a novel, two short story collections, and two poetry collections, in 2011, she set a goal to write every single day and has accomplished that feat with a number of interactive blog projects, including the latest "The Untitled 2014 Blog," a choose-your-own-adventure-style piece of fiction.
Have a look at Sarah's CYOA narrative here today and choose where her story will go tomorrow! :) http://theuntitled2014blog.blogspot.com/