What we're about

This group is for business professionals involved in or interested in the power of storytelling. People who believe, like me, that storytelling is an effective approach to engage people and prompt them to act.

Let’s, for now, define a story as any text, written, spoken or visualized, that follows the structure “Once upon a time …, every day …, one day …, and then …, until …”. That’s not to limit anyone but to give a point of departure.

It can be about all sorts of stories: in business (e.g.., a digital campaign using storytelling), for business (e.g., use cases in story format to inspire innovators) or on business (e.g., founder’s stories).

We reach out to everyone in business: Copy writers, media designers, or marketers to cover the creative part; consultants and innovators to cover the part of the use of stories to prompt activation and drive engagement, or business owners to see the relevance of stories in driving business result.

In the end, we hope to meet likeminded people, so that together we can understand & unleash the Power of Storytelling in Business.

Past events (4)

Storytelling is in Business ... again

Online event

Storytelling is in Business ... again

Online event

Storytelling is in Business ... again

Online event

Storytelling is in business - our very first time

Online event

Photos (2)