The business value of design

“What business needs now is design, what design needs now is making it about business.” – Beth Comstock, GE Vice Chair

Several organizations have pushed forward studies aimed at exploring the business value of design. To name a few:

• The Value of Design Factfinder (2007) http://bit.ly/2npdbQc
• Design Delivers for Business (2012) http://bit.ly/2AoZxkM
• Leading Business by Design (2013) http://bit.ly/2iMIEu4
• Design Delivers: How design accelerates your business (2016) http://bit.ly/2j0mZyg Despite the strong evidence that design has a high economic impact for business, conveying its value to peers and customers remains yet a challenge. Design is hard to isolate as a function and it also operates differently in different contexts. That makes its value difficult to define and even more so to measure and communicate.

How would you frame, measure and communicate the value of design? To close the year, we will explore different answers to these questions. In our usual hands-on style, we will apply expert views and our own experiences in making a business case for some exemplary design projects.

Time:
Open doors 18.30
Start of program 18.45
Expected finish 21.00

Hosted at:
Remember to Play
Strategic design consultants
http://remembertoplay.co