Innovation via brand, positioning and storytelling | SDS CASE #2

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When we speak of innovation most of the time we think of new technologies, products or services. The “Ten Types of Innovation” framework (, developed by Doblin ( part of Deloitte), opens our eyes to other ways of bringing novelty to the world.

In this meetup, we’ll dive deeper into how the brand and positioning of a product can lead to innovation and enable the launch of commercially successful products/services.

As always our explorations will be hands-on and you’ll learn by applying the theoretical knowledge immediately.
The best news: this month we’re bringing you an exciting real-life case (SDS CASE)!
The Amsterdam based start-up The Good Condom has an ambitious goal to launch a sustainable condom brand. Yes, sustainable condoms. No, they are not reusable!
The entrepreneurs behind this venture will join us and share insights they have gained from market and customer research. Based on this input, applying strategic design methods and tools, we’ll explore and propose solutions for The Good Condom’s brand, positioning and storytelling. Which later will be tested with potential customers!

The evening will be facilitated by Marta Marszal, founder of the strategic design consultancy Remember to Play (

We’ll be hosted by Mobiquity ( at their beautiful office in Amsterdam.
Mobiquity is a digital engagement provider that strategizes, designs, builds, and optimizes data-driven solutions for more than 200 leading brands around the world. It is a collective of unique individuals - over 600 employees spread across 3 continents and 9 offices - with a mission to humanize digital experiences.