This is a Solution-Oriented meet-up. The objective is to share and learn 'best practices' and cool technology around B2B tech sales & marketing, and operational key performance forecasting and metrics. It will benefit from a tight relationship with the Big Data Connection meet-up group in the South Bay.
Harnessing the Power behind Smart Technology Marketing: Big Data--> Infrastructure--> Analytics -->Technology Marketing Applications
About the Event: It is 2 hours of networking and education with other tech and marketing folks in the bay area. As the topic would suggest, we will focus on examples of Marketing Applications which utilize Big Data and Analytics (and, making sure we use it for ‘good and not for evil’ . To enable receiver-centric relevant and timely messaging and attention). The audience will hear best practice success stories (actual real examples) around but not limited to: • Programmatic targeting • Behavioral and predictive analytics • One-on-one marketing • Customer-centric relevancy • Attribution
• Agenda: • 6:30 – 6:50: Networking, aided by a custom IceBreakerQ app. I encourage you to download it. It’s a nice tool to help people navigate for effective networking.. At the least, it’s fun. • 6:50 – 7:00 Introductions • 7:00 – 7:15 Nimble – InfoSight Analytics • 7:15 – 7:35 Panel Introductions • 7:40 – 8:10 Panel Discussion 30 - 8:00 • 8:10 – 8:30 More targeted networking
Nimble Storage’s presentation will focus on their analytics tool, InfoSight, and illustrate how the product uses ‘big data and analytics’ to identify trends, detect performance issues.
The roundtable discussion is around marketing applications and the benefits (and caveats) of ‘big data’ in targeting and optimizing client / prospect messaging. The Marketing Applications discussion will include some quick overview and a panel discussion, including the following panelists: • Kelly Stirman, VP Strategy and Product Marketing at MongoDB • Alison Murdock, VP of Marketing, 6sense • Aaron Bird, CEO, Bizible • Etai Beck, CEO, Folloze • Grover Righter, Data Scientist and Founder, Lever10
About me, Bob Samuels: I am a professional ‘matchmaker’ in the B2B tech demand gen world. I have a CPA/CFO background and am an aficionado of analytics. I host the Big Data Connection, Strategic Marketing Solutions, and Big Data San Francisco bay area meet-up groups. I am VP of Strategic Alliances for Salesify. My over 9,000 LinkedIn connections reflect a healthy networking gift and a bit of experience at this ;-)