Past Meetup

Alley Boost: Paying to Play on Social & Hyperlocal Marketing

This Meetup is past

10 people went

Price: $10.00 /per person
Location image of event venue


Paying to Play on Social: No one doubts that the social media space holds a massive amount of potential for marketers, businesses, entrepreneurs. But, as the social media landscape shifts more and more towards the politics of newsfeed algorithms and spending money to get reach, many are confused about how to break through in this new era of "pay to play." Nicole Kroese will go through social advertising, hacks, tips, and best practices to help your business regain it's rightful spot in the different social channel newsfeeds (including mobile!) and make social more effectively grow your business. Whether you are a social advertising novice or pro, this session will leave you empowered to pay to play on social.

George's presentation will cover hyperlocal marketing. The Internet has opened us up to the world at large but what if your business just wants to reach local customers? George will cover the opportunities and pitfalls of the local web.


6-6:15 PM Networking

6:15-6:45 PM Nicole's presenation

6:45-7 PM Q/A with Nicole

7-7:30 PM George's presentation

7:30-7:45 PM Q/A with George

7:45-8 PM Networking

Nicole Kroese, Marketing and Partnerships Director at Likeable Local (

Nicole is the Marketing and Partnerships Director at Likeable Local, the sister company of Likeable Media, award winning social media & word of mouth marketing agency. Nicole is passionate about helping small and large businesses alike leverage the power of social media to grow. At Likeable Local, Nicole has created an effective marketing funnel that’s increased both company leads and sales multifold. She also manages Likeable’s growing Partner Program. A Seattle native turned New Yorker, Nicole is a Magnum Cum Laude graduate of New York University with degrees from both the Tisch School or the Arts and the Stern School of Business. Nicole worked in PR before switching into the digital and social marketing realm and is also formerly a professional dancer and fitness trainer in boutique fitness studios in New York City.

George Eid, Founder and Partner at Area 17 (

George is Lebanese blood-wise, but his parents hail from Jordan. He was born in Detroit but grew up in Chicago with a year in Kentucky somewhere in between. He spent some good years in Peoria before he moved to Brooklyn some 15 odd years ago. Seven years back he moved to Paris where he now lives with his wife and child.

A graduate of Bradley University with degrees in art and theatre, George began his career writing and directing for the stage. A transition into filmmaking spawned the 1999 creation of Wildfist Motion Pictures, where he produced feature-length films such as the award-winning ‘Area K – A Political Fishing Documentary’ set in the Gaza Strip.

George started working on the web in the early 90’s and has a unique idea or two in regards to the Internet. In 2003, after years of working as a Creative Director for interactive agencies such as, George founded AREA 17. In 2008, he started an incubator within the company, launching web and mobile products such as and

Thank you to our sponsor!

Likeable Local ('s is the first social automation tool for SMBs. Likeable Local's software incorporates five components: vertical specific content publisher, social listening tools, Turbopost ™ social ad technology, mobile web profiles, , and offline marketing kits. Along with full analytics, Likeable Local gives small businesses the tools they need to take control of and monetize their social media presence across Facebook, Twitter and LinkedIn.

Thank you to our media partner!

AlleyWatch ( is a media property focused on the advancement of the tech and startup ecosystem in New York and beyond. AlleyWatch is the trusted voice of venture capitalists, angel investors, entrepreneurs, accelerators, startup employees, thought leaders, event organizers, corporate executives, academics, city officials, PR/press and tech enthusiasts.

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