Using Quality as a Marketing Tool

• This is a DO NOT MISS SESSION!

• Bob Theis makes an unforgettable presentation on how he discovered that using quality as a key business driver can make a huge difference in customer and employee satisfaction, improve operational efficiency, while substantially increasing profits.

• You will learn how Bob's experience as product manager for the ill-fated BETAMAX (the pre-cursor for the DVR) and the successful SONY WALKMAN (pre-cursor to the IPOD) with SONY, taught him a lesson he would never forget. Bob learned that the strategic implementation of "Quality" processes would help him to achieve great success in his own business.

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Bob is the former CEO and chairman of J.R. Clancy Incorporated in Syracuse, New York. The 129 year-old international company is the leading designer, manufacturer and installer of theater rigging equipment, everything that you need backstage for a performance.

Bob bought the company in 1982 after sales, marketing and financial positions with RCA and Sony Corporations. He very successfully turned around the company from a two million dollar company in sales to over $32 million before selling it three years ago. Bob holds a Bachelor of Science and finance from Villanova University and an MBA in marketing from Wharton School at the University of Pennsylvania. Bob is a SCORE mentor and one of our best presenters.