Past Meetup

Using Quality as a Marketing Tool

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• Bob Theis makes an unforgettable presentation on how he discovered that using quality as a key business driver can make a huge difference in customer and employee satisfaction, improve operational efficiency, while substantially increasing profits.

• You will learn how Bob's experience as product manager for the ill-fated BETAMAX (the pre-cursor for the DVR) and the successful SONY WALKMAN (pre-cursor to the IPOD) with SONY, taught him a lesson he would never forget. Bob learned that the strategic implementation of "Quality" processes would help him to achieve great success in his own business.


Bob is the former CEO and chairman of J.R. Clancy Incorporated in Syracuse, New York. The 129 year-old international company is the leading designer, manufacturer and installer of theater rigging equipment, everything that you need backstage for a performance.

Bob bought the company in 1982 after sales, marketing and financial positions with RCA and Sony Corporations. He very successfully turned around the company from a two million dollar company in sales to over $32 million before selling it three years ago. Bob holds a Bachelor of Science and finance from Villanova University and an MBA in marketing from Wharton School at the University of Pennsylvania. Bob is a SCORE mentor and one of our best presenters.