Swiss Startups Club

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We are excited to welcome to you our next “Female Founder Coworking Morning”. Join us and other female founders at Impact Hub Zurich for a morning of coworking and connecting in our premises. There will be room to work, Gipfeli to eat and coffee to drink in order to create an inspiring and motivating atmosphere.
Agenda:
09:00 Doors open
09:30 Introduction Round (1 min. per person)
10:00 Input by Dr. Chantelle Larsen
11:00 Co-Working and deepening of connections
12:00 Finish

FROM INVISIBLE TO IRRESISTIBLE
Learn how to be recommended to customers you haven’t even met yet by AI, future proofing ‘Female Forward’ brands now, for the age of AEO→GEO.
A no-bullshit breakdown for female founders to get ahead, of what it actually takes to move from being invisible to visible "AI-recommendable," pulled from real results with real beta clients - not theory.

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You’ll leave knowing:

• Why ranking well on Google no longer guarantees AI even knows you exist
• Signals AI models actually weigh before citing or recommending your brand
• Hot off the press: what changed for our beta clients when they fixed those signals
• A way to check whether your own website and socials are currently "legible" to AI
• We share the framework we use with clients to move from invisible → irresistible recommended by AI

This is for you if:

• You’re a Female Founder and what to future proof a brand where you’re recommended
• You’re a business and what to be recommended to customers for what you do
• You've built real expertise and real results - but no one knows you exist
• You're getting followers on LinkedIn, but rarely get business from humans, or are mentioned by AI
• You're a coach, consultant, founder, or service provider whose next client is one recommendation away
• You want to stop the overwhelm and have a practical framework that puts you in control how AI sees you. Not more theory about "the future of search"

This isn't for you if:

• You're looking for a get-recommended-overnight hack
• You have no interest in how AI search actually works
• You want a generic AI/marketing 101 talk - this is the specific mechanics

Agenda:
09:00 Doors open
09:30 Introduction Round (1 min. per person)
10:00 Input by Lisa Tscherry on "Bitcoin, Explained from Scratch: What It Is and How to Take Your First Steps"
11:00 Co-Working and deepening of connections
12:00 Finish
Bitcoin, Explained from Scratch: What It Is and How to Take Your First Steps

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Description
Bitcoin comes up in every conversation about money, and most explanations start three steps too late. This session starts at the beginning: what Bitcoin actually is, why it exists, and what sets it apart from the rest of the digital asset market. No jargon, no hype, no predictions.
In the second half we get practical. We look at how buying and holding Bitcoin works in Switzerland, from a regulated Swiss app to an exchange, and at the one distinction that matters most: whether your Bitcoin sits with a provider or in your own hands. Bring your phone if you would like to follow along. Nobody has to buy anything, the point is that the first step stops feeling like a hurdle.
Education, not investment advice.

About Lisa
Lisa Tscherry is the founder of SatoShe, an education platform for women's financial self-determination with a focus on Bitcoin. She holds an M.Sc. in Psychology from the University of Zurich and an M.Sc. in Blockchain and Digital Currency from the University of Nicosia, sits on the board of the Bitcoin Association Switzerland and lectures at HWZ. Her sessions combine the psychology of money with practical financial knowledge.