Sydney Creative Customer Experience (CCX)

Welcome Back CCX Sydney to our Events for 2026 from myself, Lydia, Sylvia and James and we are planning a bumper selection of speakers for the new year. Our Third event on April 21st will feature two speakers Michel Ferreira and a special guest speaker (To be Confirmed)

As we previously mentioned with a new year we will also be looking to present at new venues and with new sponsors and our April event we will be kindly hosted by our friends at HI Pages Sydney.

Our Main Speaker on the night is Michel Ferreira Design Advocate from Figma.
About Michel
Brazilian designer based in Sydney, transforming enterprise software experiences at Atlassian after pioneering design work at Shopify and Booking.com. With over 20 years of experience leading international design teams, He has driven user-centric innovation across top-tier tech companies while championing diversity and inclusion in the design community.

Michel design philosophy blends strategic thinking, empathy, and a passion for creating intuitive digital experiences that solve real-world challenges. From reimagining Jira's platform to developing Shopify's fulfillment network, I've consistently delivered high-impact design solutions that drive business growth and user satisfaction.

About Michel's Talk:
I think your Design System is Broken
Michel flexes our design systems muscles and challenges us to think deeply about the purpose of our components in our products. Drawing on his experiences at Shopify and Atlassian, as well as his A List Apart article, he argues your design system might be broken and needs to adapt or get left behind

Our second Speaker on the night is Scott Obara Founder and CEO from Traceably

About Scott
Scott Obara is Founder and CEO of Traceably, a service design and journey management platform for organisations navigating complex, multi-channel services. He is a design and strategy leader with more than 18 years of experience across digital health, public policy, and enterprise transformation. His work focuses on helping teams better connect research, strategy, design, and delivery to keep customer experience aligned over time.

About Scotts talk:
In complex organisations, knowledge is often spread across research reports, journey maps, service blueprints, strategies, and delivery plans. Each artefact may be useful in isolation, but over time they often drift apart. Research gets forgotten, journey maps go stale, and delivery moves forward without a clear connection back to customer need. The result is misalignment, duplicated effort, wasted research, and services that fail to deliver their intended value.

Drawing on experience designing and implementing journey management approaches in government and other complex service environments, this session explores how journey-driven alignment can help teams keep customer experience work connected over time. It looks at practical ways to structure and govern artefacts so they remain useful, trusted, and relevant as services evolve, and shows how organisations can create stronger links between research, strategy, design, and delivery.

The session introduces practical models and approaches for linking customer insights to strategic intent, design activity, and delivery, along with a short demonstration of how Traceably helps make this easier to operationalise in practice.

Please Not That we Will be in a New Venue for our April Event so please familiarise yourself with The location and Start Time. We hope to See you in April and are really looking forward to Hearing Michels talk on Design Systems, Is yours broken???