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Sydney Design Thinking Meetup #34 - I have an Idea!!!!
I HAVE A KILLER IDEA!!! So you have empathised with your customer. You have heard their problems and understand deeply how it impacts them and how it makes them feel, think and act. More importantly the insights you have discovered have lead you and your team to develop a killer idea that will solve all their problems. But your idea is going nowhere! Why doesn't anyone else see the value in my idea? It solves our customer's problems and it is good for the business! Arrgh this is so frustating - I just want to.....! Have you or anyone you know been in this situation? If you are intrigued as to why some ideas get wings and others do not see the light of day or if you want to obtain some tips on how you might be able to better influence the decision makers in your organisation or your investors then please join us as Tarra van Amerongen shares some of her experience in getting ideas off the ground. OUR SPEAKER - TARRA VAN AMERONGEN Tarra is a true intraprener, advising business leaders how to embed innovation in their business. She has more than a decade of experience advising companies on their transformation journey, playing in the unique intersection between design, technology and strategy. Tarra has worked on a range of engagements from large scale digital transformation programs, enterprise-wide design thinking capability rollout, and innovation lab set-up. Her capabilities include managing diverse and creative teams, thought leadership, product and service development, project delivery, C-suite advisory and adult learning. Tarra holds a double bachelor of business administration, in entrepreneurship and international business, and Executive Education Diplomas in Design Thinking and Experimentation from the University of Technology in Sydney. Twice an expat, Tarra has worked on complex projects bridging regional and cultural divides across North America, Europe and Australia. OUR EVENT SPONSOR Thanks to ThoughtWorks Sydney for hosting us and providing refreshments. Please note their new office location above Wynyard Station at Level 10, 50 Carrington Street.


Level 10, 50 Carrington Street · Sydney

Respond by: 11/15/2018
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What we're about

Design Thinking is a human-centred approach to innovation and solving complex problems – it’s as much about doing as thinking.

The vision for the meetup is to build a community and ecosystem of people from a diverse range of design practices, industries, contexts and roles… to learn and share. To find their tribe. To get exposed to what others are doing and be inspired. We have a strong focus on using design to have a positive impact on people, our planet, and business.

We’re proud to see this in our community – our members are anthropologists, experience designers, chemists, architects, researchers, engineers, service designers, mathematicians, consultants, app developers, project managers, medicos, startup founders and many other roles.

We keep it pretty casual with plenty of time for networking, talks and panels on a broad range of topics, and a healthy Q&A that often turns into a group discussion. You can read a bit about the history and journey of our community and events here (

New members are welcome! If you’re not a member already, feel free to join our community. Each meetup audience is curated to a degree to make sure we have a mix of new people, as well as the committed regulars.

We’d love to hear from you if you’re keen to speak – or if there’s someone you think we should invite to speak.

Kingsley Jones, Ben Pecotich, Zoe Rosen, Lucas Mara & James Cooper
Sydney Design Thinking Organising Team

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